Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

'The real MVP of burgers' - Pepsi

• What’s happening: This clever ad features fast-food icons like McDonald’s Ronald, Wendy, and the Colonel with their burgers... but holding Pepsi. The tagline “Burgers #BetterWithPepsi” boldly states Pepsi’s claim to being the superior soda pairing.

• Why it’s awesome: It’s sassy and audacious! Pepsi doesn’t shy away from directly calling out its competitors, and the playful visuals are a cheeky nudge to burger lovers everywhere. It’s all about confidence, humor, and, of course, better taste.

'A hug that lives forever' - France ADOT

• What’s happening: This heartwarming ad shows a patient hugging a transparent figure symbolizing an organ donor. The message is clear: organ donors save lives and leave an everlasting impact. It encourages people to sign up as donors, highlighting the transformative power of giving.

• Why it’s awesome: It hits you right in the feels! The ad is emotional, hopeful, and gratitude-filled. The creative execution makes it impossible to ignore the life-changing importance of organ donation. You can’t help but feel inspired to be part of something bigger than yourself.

'Mario takes Paris' - Super Mario Bros. Movie

• What’s happening: A larger-than-life Mario figure emerges from a green pipe on the streets of Paris. It’s promoting the new Super Mario Bros. movie in a way that’s impossible to miss.

• Why it’s awesome: It’s iconic! Mario popping out of a real-life pipe is such a perfect mix of nostalgia and real-world fun. Plus, seeing a piece of your childhood brought to life in such an epic way is enough to make anyone smile.

'Doctor’s orders: run more' - Parkrun

• What’s happening: This ad mimics a prescription slip but instead prescribes weekly runs. The minimalist design emphasizes the health benefits of running as a natural remedy for both body and mind.

• Why it’s awesome: It’s clever and motivating! The prescription format flips the usual medical narrative, making fitness look like the ultimate cure-all. It’s simple, relatable, and inspiring enough to get you lacing up your sneakers.

'Float likea butterfly' - IKEA

• What’s happening: This dreamy ad shows someone gracefully falling onto an IKEA bed, likening the comfort to 'floating like a butterfly'. It promotes IKEA’s affordable yet luxurious bedding options.

• Why it’s awesome: It’s elegant and imaginative! The ad makes comfort feel poetic while maintaining IKEA’s down-to-earth vibe. It’s not just about buying a duvet cover—it’s about creating a sanctuary where you can rest, recharge, and dream.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!