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Dino Credit Cards, Kit Kat Breaks & Baby Drool Wins

Dino Credit Cards, Kit Kat Breaks & Baby Drool Wins

No caps, pink fur, and one drooling sleep champ.

The Swipe
July 29, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Coke's #NoCap Drop’ — Coca-Cola

What’s happening: A bold red billboard shows a Coca-Cola bottle’s cap floating above its neck, paired with the clever lines "Open Real," and the trending hashtag "#nocap."

Why it’s awesome: This ad masterfully blends pop culture slang with product imagery. '#nocap' is a brilliant double entendre: the cap's off and it's 100% real. Pure genius for brand authenticity.

‘Dinosaur Debt? Meet Your Digital Do-Over’ — Sit Amet

What’s happening: A caveman clutches an "Old Dinosaur" credit card, looking perplexed, while a suave modern man, also in pink fur, confidently displays a phone promoting interest-free, installment payments. It’s a hilarious evolution of spending.

Why it’s awesome: The ad masterfully uses extreme visual contrast—pink fur linking prehistoric and modern—to highlight outdated payment methods versus seamless digital solutions. It’s a witty, unforgettable message about progress.

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‘Drop The Phone, Grab The Kit Kat!’ — Kit Kat

What’s happening: People are glued to their phones, but Kit Kat swoops in, offering a tasty alternative to digital distraction. It's time for a real-world, chocolate-coated break.

Why it’s awesome: This ad brilliantly updates Kit Kat's classic "Have a Break" for the digital age, positioning the bar as the perfect antidote to endless scrolling. Genius: a real break from your screen.

‘Beer-A-Palooza’ — Stella Artois

What’s happening: A woman, blissed out with her Stella Artois, navigates a packed crowd. The "Worth it" tagline screams that even a tight squeeze can be golden with a good brew.

Why it’s awesome: It geniusly connects the premium feel of Stella to escaping everyday discomfort. The ad shows true luxury isn't a fancy locale, but a moment of pure bliss, wherever you are.

Want your product seen by the brains behind the internet’s best campaigns? The Swipe is their daily habit. Put your brand right in their flow.

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‘Drool Rule: Deep Sleep Demo!’ — Pampers

What’s happening: An extreme close-up of a blissfully sleeping baby, mouth slightly ajar with a bit of drool, surrounded by "Z"s and the Pampers logo. It's a sleep-state masterpiece.

Why it’s awesome: Instead of cute eyes, they hit us with pure, unadulterated sleep-face proof. That drool? It screams "zero interruptions" better than any testimonial. Brilliant focus on the ultimate benefit.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!