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Plastic Whales, Parking Magic, & Passports for Book Lovers

Plastic Whales, Parking Magic, & Passports for Book Lovers

From whales made of waste to passports made of pages, today’s ads remind us that creativity can change how we see the world—one clever twist at a time.

The Swipe
October 29, 2025

Welcome back to your daily marketing swipe file. Here, you will find the best ads, served fresh daily and as tasty as your favorite slice of pepperoni pizza. Let’s dig in.

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‘The Plastic Whale: A Trash Talker’ — Smurfit Kappa

What’s happening: A giant whale, horrifically formed from discarded plastic waste, drifts through the deep blue ocean. It's a stark visual plea to "make waste extinct" for Smurfit Kappa's better packaging.

Why it’s awesome: The shocking visual metaphor instantly grabs attention, highlighting the devastating impact of plastic on marine life. It cleverly frames the problem while offering a packaging solution.

‘Blinded By The Bell’ — Die Johanniter

What’s happening: A passenger unleashes a furious phone call, two devices in hand, while the driver stares ahead, visibly stressed. This dramatic roadside opera vividly illustrates how a simple conversation can steal focus.

Why it’s awesome: It brilliantly exaggerates the real-world impact of phone distractions, showing how a passenger's call can be just as dangerous as the driver's. The intense visual punch drives home the message: "Every Call Takes Your Visibility."

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‘A Gaze That Tells All’ — HelpenGreen

What’s happening: A stunning macro shot of tree bark cleverly creates the illusion of an animal's eye. The tagline, "Save trees to save wildlife" from the HelpenGreen Foundation, drives home the crucial conservation message.

Why it’s awesome: This ad is pure visual brilliance! By making tree bark look like an eye, it directly and poetically links habitat to inhabitant, proving that saving forests means saving entire species. Simply unforgettable.

‘Hands-Off Parking, Headlines On’ — Lancia

What’s happening: Two unbothered gentlemen are engrossed in their newspapers as their sleek Lancia Delta expertly parallel parks itself. They're so relaxed, the driver's even sporting a hat!

Why it’s awesome: This ad humorously paints the ultimate picture of hands-free convenience. It brilliantly showcases the auto-parking system's flawless reliability by letting the driver literally read the news, not the road. Pure genius.

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