The Swipe
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From Dreamy Clouds to Puppy Resumes, & Ghostly Plastic Bags

From Dreamy Clouds to Puppy Resumes, & Ghostly Plastic Bags

Luxury clouds, puppy job hunts, ocean ghosts, and motor oil perfume—ads that truly go beyond ordinary.

The Swipe
September 29, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Cloud Control’ — Louis Vuitton

What’s happening: Amidst vast white dunes, a person from an open LV trunk lassoes a cloud, literally pulling it "Towards a Dream" with a vibrant red rope against a boundless blue sky.

Why it’s awesome: It’s pure poetic branding. Louis Vuitton perfectly captures the essence of limitless aspiration and luxurious travel, making the abstract dream an actual, whimsically chic destination.

‘LinkedIn's Latest Talent: Paws!’ — LinkedIn

What’s happening: This clever campaign by Haçiko uses LinkedIn to find stray dogs. By creating professional profiles like "Love Operator" Foam, they’re turning job-hunting into puppy placement.

Why it’s awesome: It brilliantly reframes homeless dogs as valuable "candidates," using a familiar professional platform to connect them with their ultimate "job opportunity": a loving family. Utterly smart.

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‘The Ocean's Halloween Haunt’ — Sit Amet

What’s happening: An eerie plastic bag floats underwater, designed as a Halloween ghost. The ad cleverly uses the holiday's spooks to highlight "POLLUTION THE REAL HORROR" facing our oceans.

Why it’s awesome: This ad brilliantly redefines "Halloween horror." It turns a common plastic bag into a ghostly metaphor for ocean pollution, making a seasonally perfect, clever call to environmental action. Genius!

‘The New Scent of Horsepower’ — Castrol

What’s happening: Castrol, the motor oil brand, has launched "Eau de Moteur" perfumes for him and her. It's the scent of the open road, quite literally bottled for your pleasure.

Why it’s awesome: Its brilliance is in the delightful absurdity. Blending high-end fragrance aesthetics with a grimy motor oil brand creates unforgettable humor and disrupts category norms with style.

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