Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

'The only roll you need' - Chipotle

• What’s happening: Let me tell you, I don’t know what kind of sorcery they put into Chipotle burritos, but they’re dangerously good. Like, you take one bite, and you start wondering if this much joy should be legal. Spoiler: it totally is.

• Why it’s awesome: Because it’s funny, it’s bold, and it’s basically a burrito brag that makes you want to drive straight to Chipotle. They’ve turned a foil-wrapped meal into something that feels like a guilty pleasure you can actually feel good about.

'Break up with your old phone' - Back Market

• What’s happening: Picture this: you're texting your toxic ex (don’t lie, we’ve all been there), but now you’re doing it with a refurbished iPhone that’s also saving the planet. Back Market just said, ‘Let’s make bad decisions with 92% fewer emissions!’

• Why it’s awesome: They’re making refurbished sound sexy. It’s hilarious, self-aware, and somehow manages to make environmental consciousness cool. Plus, the toxic ex jab? Chef’s kiss.

'Reverse the damage' - Patagonia

• What’s happening: At first, I read this and thought, ‘Great, the planet’s doomed, thanks for the reminder.’ Then I flipped it and BAM! Patagonia hit me with the hopeful plot twist of the century. It’s like the M. Night Shyamalan of ads, but for climate action.

• Why it’s awesome: It’s like a riddle for grown-ups that leaves you inspired instead of frustrated. Patagonia knows how to play with your emotions and make you want to hug a tree. Genius, pure genius.

'Pick your final Uber' - Reykjavik Metropolitan Police

• What’s happening: Okay, real talk—this ad puts your whole life into perspective. You’re standing there like, ‘Am I about to let the hearse pick me up?’ One sober decision, and boom, you’re riding with the taxi guy instead. Crisis averted.

• Why it’s awesome: It’s funny, dark, and hits you like a ton of bricks. It’s the ultimate mic drop for a don’t-drink-and-drive message. You laugh nervously, and then you never touch a steering wheel after a beer. Mission accomplished.

'Gut instincts only' - AG1

• What’s happening: So, apparently, my gut has been crying for help, and I didn’t even know. But AG1 swoops in like the superhero of gut health, saying, ‘Chill, we got this.’ It’s probiotics, prebiotics, and a green smoothie in one. Gut drama? Solved.

• Why it’s awesome: The ad makes gut health sound like something out of a stand-up set. It’s like, ‘Fix your digestive mess, but don’t gross us out in the process.’ They nailed humor and health in one swig.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!