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- Coke’s Olympic Twist, Plastic Sardines, & Metro Beasts
Coke’s Olympic Twist, Plastic Sardines, & Metro Beasts
From shocking swaps to beastly commutes and muscle-bound machines.
Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Tokyo's Grand Cap-tivation’ — Coca-Cola
What’s happening: A glossy red Coca-Cola bottle cap sits prominently on a white textured background, with a crisp invitation to "ENJOY THE GRAND OPENING #TOKYO 2020" printed below.

Why it’s awesome: This ad cleverly morphs the Coke cap into a vibrant, subtle nod to Japan's flag against a white backdrop, perfectly connecting the brand to the Olympic host city. Refreshingly smart visual storytelling!
‘Plastic Is The New Sardine’ — Ondazul
What’s happening: An open sardine can, typically filled with fish, instead contains a crushed plastic bottle. The ad directly challenges expectations about what's found in the sea, and implies fish share that sentiment.

Why it’s awesome: This ad’s genius lies in its jarring visual swap. By putting plastic where dinner should be, it transforms ocean pollution from an abstract problem into a shockingly unappetizing reality, prompting a swift mental "eww!" and call to action.

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‘Deforestation's Ultimate Sacrifice’ — Don De Hacer
What’s happening: An orangutan is tragically fused into a living room chair, its sad eyes staring out. The ad powerfully illustrates how logging doesn't just fell trees; it brutally reshapes and destroys countless animal lives.

Why it’s awesome: This ad is a visual gut-punch. By transforming an animal into a literal piece of furniture, it ingeniously forces us to confront the devastating, tangible cost of deforestation on wildlife with shocking clarity.
‘Don't Be a Beast on the Metro’ — RATP
What’s happening: A suited buffalo literally barrels onto a crowded Paris subway car, blocking shocked passengers trying to exit. It’s a hilarious, literal take on "beastly" public transport etiquette, demanding space.

Why it’s awesome: It brilliantly visualizes rudeness as an actual beast, making bad subway manners undeniably obvious and hilariously memorable. RATP's "Don't Be Beastly, Let Other People Out" tagline is pure genius with this visual.

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‘Heavy Metal Muscles’ — Gold's Gym
What’s happening: A body-painted individual strikingly transforms into a powerful excavator, flexing its massive, machine-like bicep. This iron-clad beast is a prime example of strength, brought to you by Gold's Gym.

Why it’s awesome: Brilliant visual analogy! Gold's Gym cleverly fuses human strength with industrial power, visually promising you'll become an unstoppable force. Who knew heavy machinery could look so swole?


That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!
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