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Pasta Hills, Galaxy Bricks & Soft-Serve Vacations

Pasta Hills, Galaxy Bricks & Soft-Serve Vacations

Italian heritage, boundless imagination, tiny summer worlds, and sunny escapes.

The Swipe
September 03, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘The Great Pasta Landscape’ — Barilla

What’s happening: A colossal fusilli pasta noodle spirals upwards, transforming into an idyllic Italian hillside adorned with charming little villages and cypress trees. Barilla’s logo tops it all.

Why it’s awesome: It brilliantly embodies "Intensely Italian" by making the pasta literally the land of Italy. A charmingly whimsical way to connect heritage and product.

‘Build Your Own Big Bang’ — LEGO

What’s happening: A curious Lego astronaut peers into a giant Lego brick, which surprisingly contains a swirling galaxy. The tagline, "A universe of possibilities," frames this imaginative scene, with the LEGO logo below.

Why it’s awesome: This ad brilliantly shows a simple Lego brick holds boundless galactic dreams. It perfectly visualizes imagination taking flight, proving creativity has no limits when you build with LEGO.

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‘Soft Serve's Sweet Summer Retreat’ — McDonald's

What’s happening: Tiny vacationers are living their best life, lounging and "swimming" on a massive McDonald's soft-serve dessert, complete with a palm tree and flamingo float.

Why it’s awesome: This ad perfectly transforms a simple treat into an imaginative, mini summer getaway. It hilariously equates "a taste of summer" with literal tiny summer fun.

‘Your Sunshine Portal’ — IKEA

What’s happening: LA slim strip of sunny beach with an IKEA chair punches through a canvas of dark, stormy clouds. "Enjoy the sun while you can," the ad advises, revealing the chair's low price.

Why it’s awesome: This ad masterfully visualizes seizing fleeting joy. By contrasting harsh reality with a slice of paradise, it positions an affordable chair as an essential escape, all with a wink of Scandinavian pragmatism.

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‘Your News Never Takes a Vacation’

What’s happening: A sun-drenched Donald Trump lookalike, seeking sunscreen on a beach, is caught within a smartphone interface. A digital notification urges viewers to "Stay with news, even on holiday."

Why it’s awesome: The ad brilliantly uses a familiar, meme-worthy face and a common holiday need to hook attention. Its sharp humor cleverly frames staying updated as essential self-care, proving news is truly inescapable.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!