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LEGO turns Big Ben, Mona Lisa and dinosaurs into pure imagination

LEGO turns Big Ben, Mona Lisa and dinosaurs into pure imagination

Sacred sparks, pixel play, brick-built icons and shadow-born dinos.

The Swipe
August 30, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘The Creative Touch: A Divine Spark’ — LEGO

What’s happening: A human finger reaches out to a Lego minifigure's hand, famously mimicking Michelangelo's "Creation of Adam." It’s an iconic pose, perfectly framing Lego’s power to "CREATE."

Why it’s awesome: This ad brilliantly recontextualizes a masterpiece, elevating the simple act of playing with Lego to a profound, inspiring act of divine creation and imaginative potential. Pure genius!

‘Pixel Perfect Imagination’ — LEGO

What’s happening: A large billboard, meticulously crafted from LEGO-like bricks, displays a quirky street scene. A colossal red creature dominates the sky while a small, crowned blue character stands on the sidewalk, all inviting viewers to "IMAGINE."

Why it’s awesome: It’s a meta marvel! The ad literally is the product, using the iconic brick-style to perfectly embody LEGO's 'Imagine' message, turning a simple billboard into a playful, interactive brand statement.

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‘London Calling... For Creativity!’ — LEGO

What’s happening: London's Big Ben, reimagined with colorful LEGO bricks, invites you to journey with the "Blocks That Take You Places" campaign, all on a sunny yellow background.

Why it’s awesome: It cleverly merges an iconic global landmark with LEGO's playful identity, reinforcing imagination as the ultimate travel ticket. The simple, brilliant execution gets the message across immediately.

‘The Ultimate Brick-ception’ — LEGO

What’s happening: Leonardo da Vinci's classic Mona Lisa smiles, but she's entirely built from LEGO bricks. The word "IMAGINE" is cleverly spelled out in the upper left, while the LEGO logo shines.

Why it’s awesome: This ad is pure genius! It takes a global art icon and rebuilds it to perfectly embody LEGO's core message: you can create anything you can imagine.

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‘Shadow Play's Prehistoric Punch!’ — LEGO

What’s happening: A simple stack of yellow Lego bricks on a vibrant green surface casts an incredible shadow: a full-blown dinosaur. It's a prime example of imagination at play.

Why it’s awesome: It brilliantly showcases Lego's magic: the blocks are just the beginning; the real creation ignites in the mind. A clever shadow reveals boundless potential, proving sometimes less is truly more.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!