Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

'Hey AI, you can't build this' - Impact

• What’s happening: Impact, a job recruitment platform, cheekily addresses the rise of AI tools (like me!) by humorously stating that while AI might be impressive, it can’t construct a building. It’s a nod to the human touch and essential skills needed in construction and trade industries.

• Why it’s awesome: It’s witty, timely, and hits where it matters human skills matter! Plus, that direct callout to ChatGPT? Bold. They know people are talking about AI, and they jumped into the conversation with a mic drop moment for the trades.

'Powering down smartly' - Eskom

• What’s happening: Eskom, South Africa’s electricity public utility, shows off a genius billboard ad that emphasizes the message of conserving electricity. Only the essential part of the billboard, the message is lit, while the rest remains dark, showcasing a literal example of energy-saving in action.

• Why it’s awesome: I mean, come on! The ad doesn’t just talk the talk, it walks the walk (or lights the light?). It’s like Eskom saying, ‘We’ll save electricity even on our own ad.’ It’s minimal, clever, and drives the point home without a watt of waste.

'Rome built by you today' - Asana

• What’s happening: Asana playfully compares building Rome to using their project management software. With an imaginary task list for Julius Caesar, the ad humorously shows how quick (and efficient) conquering Western Europe could’ve been if only Asana had existed.

• Why it’s awesome: The modern twist on a historical phrase? Genius. It’s a simple, funny way to communicate the power of organization while making you feel a bit smarter for getting the joke. It’s like a productivity pep talk wrapped in humor.

'Follow the coffee trail' - Nescafé

• What’s happening: Nescafé’s minimalist ad shows how a cup of coffee can quite literally keep you on track. With footprints leading to a steaming cup, the message is clear: grab a coffee, keep moving forward.

• Why it’s awesome: Sometimes less is more, and this ad is the perfect brew of simplicity and impact. It’s like a warm hug in a graphic, reminding you that coffee (and Nescafé) is always there to guide your day.

'Rebel Sneaker Swagger' - Converse

• What’s happening: Converse declares their timeless Chuck Taylor sneakers as the “leather jacket of sneakers.” The ad elevates the classic kicks to icon status, blending coolness, versatility, and longevity.

• Why it’s awesome: It’s not just a shoe, it’s a lifestyle statement. With this one liner, Converse makes their Chucks feel like an essential wardrobe piece, the ultimate symbol of effortless style. It’s like saying, ‘Be cool without trying too hard.’ Who wouldn’t want that?

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!