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Spider Veins as Maps, Hand-Made Viruses, & Saucy KFC Nuggets
From veins as roadmaps to saucy nuggets and hand-built viruses, today’s ads prove creativity has no limits.
The Swipe
September 30, 2025
Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.
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‘Your Veins: The Ultimate Fitness Map’ — Uni-sport
What’s happening: This ad cleverly maps a path to "Perfect Legs" directly onto a person's spider veins, marking a starting point and a destination. It recommends cycling one hour daily, subtly promoting Under Armour shoes from Uni-sport.
Why it’s awesome: Brilliant! It literally transforms a common "flaw" into a relatable roadmap for improvement. This ingenious visual metaphor makes the fitness journey tangible, turning a perceived challenge into a direct, achievable goal.
‘The Ultimate Hand-Off Virus’ — Desy
What’s happening: A grotesque virus made entirely of human hands vividly illustrates that 80% of infections are transmitted via touch. Luckily, a hero disinfectant spray is ready to stop this literal germ spread.
Why it’s awesome: This ad brilliantly makes the invisible threat tangible by showing a "hand-virus," instantly connecting personal actions to infection spread. It's a gripping visual for an essential solution!
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‘Unapologetically Wonky’ — Toblerone
What’s happening: A woman comically squishes her face, embodying "Chocolate Like Nobody's Watching." It's a hilarious visual reminder of Toblerone’s distinctive "Never Square" campaign.
Why it’s awesome: It literally contorts a face to convey the "Never Square" idea and the uninhibited joy of eating chocolate. The silly, relatable expression makes the brand feel approachable and fun.
‘KFC's Finger-Lickin' Legacy Just Got Saucy’ — KFC
What’s happening: A hand is covered in sauce from holding a new KFC Saucy Nugget, bringing the iconic "finger lickin' good" tagline to life with a delicious, messy visual.
Why it’s awesome: It brilliantly visualizes KFC’s legendary tagline, making the "finger lickin' good" promise undeniably literal and irresistible for their new saucy product. A gloriously messy win!
Roko’s Basilisk skips the buzz words and cuts straight to what moves markets, products, and careers. Read it over coffee and sound brilliant on your next call.
*This is sponsored content
‘Color Your Journey’ — BMW
What’s happening: Adventure bikes kick up dust on a pristine strip of land, wedged between a brilliant blue sea and a striking red flamingo lake. An epic ride unbound.
Why it’s awesome: By juxtaposing three intense natural colors, the ad brilliantly creates a world of boundless exploration. It whispers, "Forget ordinary roads; find your extraordinary journey."
That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!
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