When Thirst Break The Rules

Rich people, smart reads, poolside precision, and more.

Author

The Swipe
January 31, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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'When thirst breaks the rules' - Coca-Cola

  • What’s happening: A cheeky display of someone sacrificing their phone screen to open a Coke bottle. The message? “Taste can't wait.”

  • Why it’s awesome: It humorously captures the irresistible nature of Coca-Cola, elevating its appeal above even modern tech. It’s a playful dig at priorities with the perfect touch of urgency.

'Rich people, smart reads' - The Economist

  • What’s happening: A bold declaration that "99% of 1%ers are subscribers", highlighting that the world’s top thinkers and influencers choose The Economist.

  • Why it’s awesome: This ad oozes confidence, suggesting that if the best of the best trust The Economist for insights, you should too. It's like the ultimate social proof with a touch of exclusivity.

'Poolside precision' - Mercedes Benz

  • What’s happening: Using a divided pool to mimic a road, the ad highlights their Active Lane Keeping Assist. It's a visual reminder to “Stay in your lane.”

  • Why it’s awesome: The clever blend of humor and function turns an everyday driving feature into a memorable visual metaphor. It’s the kind of ad that makes you chuckle and appreciate German engineering.

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'Lost in translation?' -Duolingo

  • What’s happening: The infamous Duolingo owl challenges you to learn Japanese while waiting on the Jubilee line, where confusion often reigns.

  • Why it’s awesome: It’s both humorous and pointed—calling out the chaos of commuting while offering an educational escape. Bonus points for the owl’s sassy expression.

'People over places' - Aeromexico

  • What’s happening: A heartwarming story of connecting people through flights, reinforced by Google’s data-driven insights. "People are the places" hits you right in the feels.

  • Why it’s awesome: It reminds us that travel isn’t about destinations; it’s about connections. The ticket visuals add a personal touch that makes it unforgettable.

P.S. Want to collaborate?

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  3. Deeper integrations. If it’s some longer form storytelling you are after, reply to this email and we can get the ball rolling.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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