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UTI Blame, Sunglass Sass & Durex Hurdles

UTI Blame, Sunglass Sass & Durex Hurdles

Blame Brian, dodge hurdles, and sit (respectfully).

The Swipe
July 31, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Respectfully On Your Face!’ — Detour Sunglasses

What’s happening: Detour Sunglasses' billboard makes a provocative claim about sitting on your face, quickly clarifying it's 'respectfully.' It features a bold pair of shades against a scenic backdrop, driving traffic to their site.

Why it’s awesome: This ad nails attention with a racy double entendre, immediately softened by 'respectfully.' It’s memorable, shareable, and ensures those sunglasses are literally 'in your face' (in a good way).

‘Blame Brian, Thank Your HSA’ — Lively HSA

What’s happening: This billboard splits the story: Brian gives you a UTI, but Lively HSA steps in to cover those antibiotic costs. Half a man, half a pill-man – pure genius.

Why it’s awesome: It takes an uncomfortably common, often unspoken scenario and blasts it onto a billboard with cheeky humor. The direct, relatable connection between the problem ("courtesy of...Brian") and the solution (HSA) is undeniably sharp.

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‘Lamborghini, Meet Your Match’ — Daihatsu

What’s happening: A packed Daihatsu van, bursting with happy women and a thumbs-up driver, boasts it outperforms Lamborghinis at picking up passengers, literally.

Why it’s awesome: This ad masterfully flips the 'sexy car' script. By literally 'picking up' more people for less, it humorously champions practical capacity and affordability over flashy sports car allure. Genius.

‘Families That Sport Together, Stay Together!’ — Band Sports

What’s happening: A beaming family of four shares a happy moment around a cake, with the Band Sports channel logo subtly embedded, suggesting harmonious home entertainment.

Why it’s awesome: It brilliantly fuses wholesome family vibes with a sports channel, demonstrating that even hardcore fandom fits perfectly into a joyful, 24/7 household setting.

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‘Hurdles? What Hurdles?’ — Durex

What’s happening: A track and field scene features multiple hurdles, but the first one is comically low. The Durex 'extra large' logo in the corner explains why.

Why it’s awesome: It’s a genius visual metaphor. Durex Extra Large turns an obstacle into a walk-through, wittily suggesting the product removes a common 'hurdle' with effortless ease.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!