Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

Anything You Touch May Be Used Against You

• What’s happening: This striking ad from the United Nations features a smartphone screen illuminated with numerous bright blue fingerprints, standing out vividly against a dark, almost black background, as if viewed under UV light. The text next to the phone reads: "Anything you touch may be used against you." In the bottom right corner, a clear call to action states: "WASH YOUR HANDS. DISINFECT YOUR STUFF. STOP COVID-19." The United Nations logo is also present.

• Why it’s awesome: This ad is incredibly effective at conveying the invisible threat of germ transmission in a visually compelling and almost suspenseful way. Highlighting fingerprints makes the unseen viral pathways tangible and personal, immediately prompting concern about touched surfaces. The tagline, reminiscent of a legal warning, creates a sense of urgency and consequence. It's a powerful and direct campaign that clearly communicates the importance of hygiene and disinfection to "STOP COVID-19," making a critical public health message both memorable and actionable.

Be the First to Give Your Heart

• What’s happening: This somber and impactful ad from the United Nations features a person, heavily dressed and appearing homeless, kneeling on a wet street next to a small bucket, presumably for donations. Blurred figures walk in the background, suggesting indifference. To the right, a text overlay with social media icons (heart, comment, share) reads: "Be the first to give your heart in times of coronavirus. #Covid19 #StayHome #MyHome." A stark line below states: "Since 8 years." The United Nations logo is in the bottom right corner.

• Why it’s awesome: This ad is incredibly powerful and thought-provoking, leveraging the familiar language and imagery of the pandemic to highlight the ongoing crisis of homelessness. By juxtaposing the common "#StayHome #MyHome" message with the stark reality of someone who cannot stay home, it creates a profound sense of irony and injustice. The addition of "Since 8 years" further emphasizes the chronic nature of the problem, making the ad a direct and urgent call to extend compassion and support to vulnerable populations, demonstrating the UN's commitment to social issues beyond immediate crises.

To Enjoy The Slopes Tomorrow, We're Staying Home

• What’s happening: This stunning ad for Turkey's tourism features a vibrant image of a skier in bright orange and red gear, carving through pristine white snow on a majestic mountain slope. In the background, the snow-covered terrain subtly resembles a cozy, rumpled bed, complete with what looks like a zipper. The Turkey tourism logo (a stylized bird) is in the top center. The main text reads: "To enjoy the slopes tomorrow, we're staying home #TogetherToday.

• Why it’s awesome: This ad is incredibly clever and aspirational, managing to promote both future travel and current responsible behavior during a global health crisis. By transforming the snowy slopes into a metaphorical "bed," it creates a direct visual link between staying home now and enjoying future adventures. It taps into the desire for travel and outdoor activities, offering a hopeful message that temporary sacrifices (staying home) will lead to rewarding experiences ("enjoy the slopes tomorrow"). It's a beautifully executed and highly motivating campaign that combines stunning visuals with a socially responsible message.

The Easter Letter

• What’s happening: This heartwarming ad from Tesco is presented as a beautifully illustrated letter addressed to "My dearest little bunnies," seemingly from "The Easter Bunny." The letter, set within a whimsical border of Easter-themed illustrations, explains that "This EASTER, instead of bouncing outside hunting for eggs, we all have to stay at home. But I've got Good News." It goes on to describe how the Easter Bunny has been "HOPPING into calls with all your BIG people" and got "all over IRELAND" to hide Easter eggs inside homes. It promises "ALL KINDS of different hunts" and encourages kids to "KEEP your eggs hidden for only you to see." The letter signs off with "Hoppy Hunting EVERYBUNNY! Your friend, The Easter Bunny," with a P.S. about being a little smaller this year but "still thinking of you." The Tesco logo and tagline "Every little helps" are at the bottom right.

• Why it’s awesome: This ad is incredibly empathetic, creative, and culturally sensitive, addressing the challenges of celebrating holidays during a lockdown or period of staying home. By framing the message as a magical letter from the Easter Bunny, it transforms a potentially disappointing situation into an exciting and personal adventure for children. Tesco cleverly positions itself as a facilitator of joy and continuity, subtly implying it helped make these at-home hunts possible. The charming illustrations and comforting tone make it a truly memorable and uplifting campaign that resonates with families.

Brussels by Webcam: The Beauty of Staying in Touch

• What’s happening: This heartwarming ad from Telenet features a laptop displaying a video call, showing a family (a mother, father, and two children) smiling and posing for a "webcam portrait." In the small upper corner of the laptop screen, the person taking the photo (presumably the viewer or another family member) is visible. The scene suggests a remote connection, a common occurrence during lockdowns. The ad text below reads: "Brussels by Webcam" and "THE BEAUTY OF STAYING IN TOUCH." The Telenet logo is at the bottom.

• Why it’s awesome: This ad is incredibly relatable and emotionally resonant, capturing the essence of human connection during a time of physical separation. By showcasing a family portrait taken via webcam, it highlights how technology, and by extension, Telenet's services, enable people to maintain meaningful relationships. It transforms the limitations of remote communication into a positive and beautiful experience, emphasizing the "beauty of staying in touch" rather than the challenges of being apart. It's an uplifting and timely campaign that truly speaks to the power of connectivity.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!