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Heinz Goes Haute, Honda Gets Bold, & Vacuums That Steal the Show

Heinz Goes Haute, Honda Gets Bold, & Vacuums That Steal the Show

From luxe ketchup to life-saving logos, these ads prove that creativity cleans up—whether you’re vacuuming grime or reshaping culture.

The Swipe
November 04, 2025

Welcome back to your daily marketing swipe file. Here, you will find the best ads, served fresh daily and as tasty as your favorite slice of pepperoni pizza. Let’s dig in.

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‘Peeling Back The Dust’ — Philco

What’s happening: A giant Philco vacuum cleaner on a billboard seemingly sucks up the ad itself, revealing the clean building wall underneath. It's a clever visual gag promoting its cleaning power.

Why it’s awesome: This ad perfectly illustrates the product's function by visually stripping away grime (or the ad) to showcase its effectiveness. Genius way to demonstrate a vacuum's impact!

‘Ketchup, But Make It Couture’ — Heinz

What’s happening: Heinz is turning humble ketchup into "caviar," bottled in tiny, gilded jars. This gourmet glow-up features shimmering red pearls, ready to elevate your most basic dishes.

Why it’s awesome: It's pure marketing genius: transforming an everyday condiment into an unexpected luxury creates instant buzz and taps into our love for novelty. Heinz proves even ketchup can be an indulgence.

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‘Bare-Knuckle Suction’ — Hoover

What’s happening: A sleek Hoover vacuum is shown mid-action, dramatically tearing through a textured background. Bold French text shouts "Displayed Power," with "Quality First" underlining the brand's commitment.

Why it’s awesome: This ad doesn't just tell you it's powerful; it literally shows it, having the vacuum rip through the backdrop. It's a blunt, brilliant visual metaphor for undeniable cleaning strength.

‘H’andle On Health’ — Honda

What’s happening: Honda creatively reimagines its iconic 'H' logo with two hands forming a torso, explicitly advocating breast self-examination. The vivid pink background and "TOUCH YOURSELF" slogan drive home this crucial public health message.

Why it’s awesome: This ad ingeniously subverts a global corporate symbol into an intimate call to action. Leveraging instant brand recognition, Honda bravely delivers a vital health awareness message in a strikingly unforgettable and impactful way.

Roko’s Basilisk skips the buzz words and cuts straight to what moves markets, products, and careers. Read it over coffee and sound brilliant on your next call.