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Coke’s Olympic Cap, Plastic Sardines, & Beastly Commutes

Coke’s Olympic Cap, Plastic Sardines, & Beastly Commutes

From Olympic bottle caps to shocking swaps and beastly commutes, today’s ads prove creativity knows no limits.

The Swipe
October 04, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Weather Report for Your Walls’ — Reno Depot

What’s happening:This billboard cheekily uses the current dreary, grey sky as its headline, directly showcasing Sico's "Grey Wisdom" paint. It’s a literal real-time ad, available at Reno Depot.

Why it’s awesome: Genius! The ad transforms a drab day into brilliant branding. It makes the actual sky an undeniable part of its copy, creating perfectly contextual, unmissable advertising.

‘Short Film, Shorter Snack’ — Grimstad

What’s happening: A giant hand meticulously places a few miniature kernels of popcorn into an impossibly tiny popcorn box, all to announce the Grimstad Short Film Festival.

Why it’s awesome: This ad is pure visual genius. The tiny popcorn and box hilariously personify the "short" in "short films," communicating the festival's theme with immediate wit and charm.

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‘The Crow's Feet Chronicles’ — Colgate

What’s happening: This ad zooms in on an older person's eye, framed by a lifetime of laugh lines. Colgate reminds us these beautiful wrinkles tell a story of endless smiles, supported by their legendary toothpaste.

Why it’s awesome: It masterfully reframes aging wrinkles into positive 'smile-lines,' subtly linking a lifetime of joy (and good oral health) directly back to Colgate. Brilliant, subtle, and emotionally resonant.

‘Crocodile Down (For A Cause)’ — Lacoste

What’s happening: A sleepy Lacoste crocodile on a polo shirt pairs with a tag that says, "Your clothes weren't made to be kept waiting. Donate." It's a clever plea for Univali.

Why it’s awesome: It ingeniously uses a world-famous brand's emblem, usually energetic, to portray idleness. This subverts expectations, giving the familiar crocodile a potent, empathetic voice for an impactful donation call.

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