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Toilet Nightstands, Guilt Trips & Rebound Trucks

Toilet Nightstands, Guilt Trips & Rebound Trucks

Moms, missed flights, and emotional baggage—literally.

The Swipe
August 05, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Potty Parity, Plane Priority!’ — Sky Airline

What’s happening: A dreadful hotel room, complete with a toilet as a nightstand, scores a terrible review. Sky Airline implies this is your fate if you overspend on flights.

Why it’s awesome: It brilliantly visualizes the absurd, miserable fate of overspending on flights. This hilarious scare tactic cleverly pushes for affordable air travel without ever mentioning fares.

‘Title: Don't Get Me Anything’ — Dove

What’s happening: This clever ad mimics a "Mom-to-English" translator, revealing a familiar phrase: "Don't get me anything." Below, Dove products appear, hilariously suggesting they're the actual translation for Mother's Day gifts.

Why it’s awesome: It brilliantly spoofs a universal "momism" to position Dove as the ideal, unspoken Mother's Day wish. This ad is relatable, witty, and hits home with a knowing wink for anyone who's ever tried to gift a parent.

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‘Mom's Chardonnay Truth Bomb’

What’s happening: A billboard features a smiling mother, holding a rose, delivering a hilarious, guilt-tripping message: she didn't give up chardonnay for nine months just so you could hate your job.

Why it’s awesome: It's hilariously relatable, using classic parental guilt with a modern twist (chardonnay!). It cuts through corporate speak, sparking a funny, personal moment of career self-reflection. Brilliant, disarming, and memorable.

‘The Ultimate Rebound Ride’ — Tinder

What’s happening: Tinder rolled out a bright pink "Express Disposal Truck" for ex-lovers' stuff. Loaded with "cold memories" and "emotional baggage," it's designed to help you literally trash your past.

Why it’s awesome: It’s a genius, tangible metaphor for moving on. By offering catharsis via trash, Tinder subtly positions itself as the fresh start after emotional clutter, making the act of deleting memories fun.

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‘Growth Spurt, Price Perfect!’ — IKEA

What’s happening: A giggling tot, steady on an IKEA cot, is taking monumental first steps in a bright, inviting room. Supporting those wobbly wins is key!

Why it’s awesome: Brilliant! It links the universal joy of a baby's first steps directly to the crib, positioning IKEA as a supportive partner in growth, not just a seller. Smart, emotional connection.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!