Can You Spot The Volvo?

Breaking news on break, so good you'd rather choke, and more.

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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“Can you spot the Volvo?” - Volvo

  • What’s happening: Okay, I didn’t even notice the Volvo at first because, well, monster truck. But that’s the point. In a sea of crushed cars, the Volvo just sits there like, ‘You done yet?’ This ad is straight-up flexing Volvo’s durability without even trying too hard.

  • Why it’s awesome: If I’m buying a car, I want it to survive whatever life throws at it—monster trucks included. The humor, the subtle genius, the sheer audacity of using a car-crushing exhibition to make their point? I’m sold. Volvo doesn’t just build cars; they build legends.

'Breaking news, even on break' -Der Tagesspiegel

  • What’s happening: So, picture this: you’re chilling on the beach, avoiding emails, and then—bam—Trump in a tank top. This ad is saying, ‘Hey, the news never takes a vacation, and neither should you.’ It’s cheeky, unexpected, and makes me feel like I can stay informed even when I’m off the grid.

  • Why it’s awesome: First of all, the visual? I can’t unsee it, and I don’t want to. It’s hilarious, it’s bold, and it’s the perfect mix of humor and relevancy. Plus, it’s telling me I can keep up with the world without ruining my tan. Genius.

'So good, you’d rather choke' - 321 East

  • What’s happening: Imagine this: a guy loves a steak so much, he literally refuses the Heimlich maneuver. Like, who does that? But that’s the vibe of this ad. 321 East is saying their steak is so good, you’d risk it all just to keep eating.

  • Why it’s awesome: Honestly, this ad is pure drama, and I’m here for it. It’s over-the-top in the best way, and it makes me curious. Is the steak really that good? Because if someone’s willing to go speechless (literally), I need to find out what I’m missing.

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'Don’t let diagnosis wait till you’re dust' - Done.

  • What’s happening: Okay, so here’s a skeleton waiting for an ADHD diagnosis. That’s me, except I’m still alive (for now). The ad is like, ‘Why wait forever when you can get diagnosed tomorrow?’ It’s hilarious and painfully accurate.

  • Why it’s awesome: This ad gets me because, let’s be real, waiting for a diagnosis feels like a lifetime. The humor is on point, and the solution? Even better. Done is like, ‘We got you,’ and I’m like, ‘Finally, someone does.’

'From no to whoa' - Runna

  • What’s happening: Running and I? We’re not exactly besties. But this ad makes me feel like maybe we could be. It’s a flowchart that starts with, “Do you love running?” and ends with, “Download Runna.” Simple, clever, and kind of calling me out.

  • Why it’s awesome: It’s like the ad knows me personally. I hate running, but I also kind of want to love it. The humor and clarity make it feel less intimidating and more like, ‘Hey, we’ll make this fun for you.’ Plus, the design is so clean it makes me want to click right now.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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