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Meshki’s Magic Pours, McDonald’s Sunny Hours And Liquid Death’s Savage Clapback

Meshki’s Magic Pours, McDonald’s Sunny Hours And Liquid Death’s Savage Clapback

Seamless style, solar breakfasts, edgy comebacks and fearless humor.

The Swipe
September 05, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Mesmerizing Meshki: The Pourfect Pitch’ — Meshki

What’s happening: A woman in blue pours a drink that, through a clever visual trick, appears to flow into another model's martini glass below, showcasing Meshki's "Euro summer" new arrivals.

Why it’s awesome: This ad is brilliant because it defies expectations with seamless visual continuity across frames. It’s an instant scroll-stopper, creating a magical, memorable moment that perfectly embodies effortless summer style.

‘Sun´s Up, Eggs Are Scrambling’ — McDonald's

What’s happening: A McDonald's billboard displays breakfast items, numbered 6 through 11. As the real morning sun rises, its shadow subtly moves across the items, indicating the active breakfast hours.

Why it’s awesome: This ad ingeniously uses the actual sun's movement to highlight McDonald's breakfast timeline. It's a real-time, interactive billboard that's both smart and simple.

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‘Poisonous Praise’ — Liquid Death

What’s happening: Liquid Death, known for its bold branding, features a user's scathing review of its skull-laden can and "Murder Your Thirst" tagline. The brand cheekily counters with a "People Love Us On The Internet" badge.

Why it’s awesome: This ad brilliantly turns a negative review into a brand-building triumph. It polarizes, alienates some, and intensely appeals to its target audience, perfectly reinforcing its unapologetically edgy identity.

‘The Art of the Desperate Plea’ — Lewis Capaldi

What’s happening: A shirtless Lewis Capaldi, on his knees and screaming, uses massive sales figures to hilariously frame his new album's promotion as a pathetic cry for attention.

Why it’s awesome: This ad brilliantly weaponizes self-deprecation. Capaldi's signature humor disarms and engages, turning a desperate plea into a genuinely unforgettable album launch that screams authenticity.

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‘Nike Just Declared War on 'Someday’ ’ — Nike

What’s happening: A slick Nike billboard lists every day of the week with a checkmark, then strikes through "SOMEDAY." It emphatically states "SOMEDAY IS NOT A DAY OF THE WEEK," culminating with the iconic "Just do it."

Why it’s awesome: It's a brilliant, no-nonsense gut-punch to procrastination. By erasing "someday" from the calendar, Nike brilliantly repositions its tagline as an urgent call to action, leaving no room for excuses.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!