The Swipe
Posts
From Paris to Istanbul, Pride Lions, & Scary-Good Froyo

From Paris to Istanbul, Pride Lions, & Scary-Good Froyo

From lions in love to ghosts made of froyo, these ads prove creativity travels fast—whether by road, sky, or heart.

The Swipe
November 06, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

In partnership with

Effortless Tutorial Video Creation with Guidde

Transform your team’s static training materials into dynamic, engaging video guides with Guidde.

Here’s what you’ll love about Guidde:

1️⃣ Easy to Create: Turn PDFs or manuals into stunning video tutorials with a single click.
2️⃣ Easy to Update: Update video content in seconds to keep your training materials relevant.
3️⃣ Easy to Localize: Generate multilingual guides to ensure accessibility for global teams.

Empower your teammates with interactive learning.

And the best part? The browser extension is 100% free.

Check out Guidde

_{*This is sponsored content.}_{See our}_{partnership options here}_.

‘Paris To Istanbul': Fuel Your Wanderlust’ — Volvo

What’s happening: This clever Volvo ad splits road signs for Paris and Istanbul across the frame. It states that the New Volvo V70 can cover the 1400 km between these iconic cities on a single tank.

Why it’s awesome: It brilliantly visualizes an incredible fuel range using two globally recognized destinations. The "split sign" trick makes the seemingly impossible distance relatable and instantly memorable, highlighting efficiency with elegant simplicity.

‘When Two Cities Become One Dream!’ — EasyJet

What’s happening: This German-targeted ad fuses Berlin and Nice (Nizza), challenging travelers from Basel to shake off indecision and book a dual city adventure.

Why it’s awesome: It masterfully transforms a common travel dilemma into an exciting possibility. Why choose a single destination when EasyJet lets you savor a double delight?

Expert marketers, ready to deliver fast results.

Marketing shouldn’t be a guessing game. Marketing Wizzards connects you with top-tier marketing professionals, from SEO experts to content creators, who know how to boost engagement and grow your brand.

Whether you need a paid media strategist, email marketer, or social media expert, we match you with pre-vetted talent, ready to deliver results. Hire smarter, scale faster, and grow your brand today.

Each professional seamlessly integrates into your workflow to produce measurable success.

_{*This is sponsored content}

‘Love's Wild Side’ — Animal Planet

What’s happening: Two affectionate male lions nuzzle in the wild, showcasing love in its purest form. Animal Planet celebrates Pride Month, declaring "Love Is Natural" with rainbow flair.

Why it’s awesome: Animal Planet cleverly uses its brand authority to affirm "Love is Natural" via nuzzling lions. It's an unexpectedly tender, yet fierce, nod to Pride Month's core message.

‘The Oceans' New Trophy’ — Prefeitura de Florianópolis

What’s happening: A plastic bottle, creatively crushed and shaped like a fish, is mounted on a wooden plaque as if it's a prized catch. It's a grim forecast: plastic replaces marine life.

Why it’s awesome: The ad brilliantly subverts the "trophy fish" concept, turning our environmental destruction into a chilling symbol of our future conquests. It’s an unforgettable, haunting image.

Roko’s Basilisk skips the buzz words and cuts straight to what moves markets, products, and careers. Read it over coffee and sound brilliant on your next call.