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Watermelon Dresses, Winter Pleasures, & Fanta’s Fashion Fools
Today’s ads blend food, fashion, and fun—from couture watermelons to ketchup fangs and idiot-chic fizz.
The Swipe
October 06, 2025
Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.
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‘Watermelon Couture: Serving Style & Stomachs’
What’s happening: A fashion sketch rocks a vibrant dress made of watermelon slices. Below, text announces a fashion charity bazaar where all proceeds aid a food relief program, declaring, "This Season. Being Good Is In."
Why it’s awesome: The watermelon dress is pure genius, a sweet visual metaphor that flawlessly merges high fashion with food charity. It’s fresh, unforgettable, and delivers its philanthropic message with delicious wit.
‘Powder Perfect Pleasures’ — Magnum
What’s happening: A chic skier surveys snowy slopes as others leave elegant tracks. It's a serene, upscale winter scene, hinting at indulgence and leisure, brought to you by Magnum and their #WINTERPLEASURES tag.
Why it’s awesome: It smartly links Magnum's 'pleasure' promise to upscale winter escapism, extending the brand's luxury appeal beyond summer. Brilliant seasonal re-contextualization for a treat often typecast as warm-weather indulgence.
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‘Orange You Glad You're an Idiot?’ — Fanta
What’s happening: A deadpan model serves high fashion, traffic cone style—hat and boots included—amidst fizzy orange splashes, all for Fanta's call to "Unleash Your Inner Idiot."
Why it’s awesome: It ingeniously equates Fanta with permission to shed inhibitions and embrace pure, unadulterated silliness. A brilliantly bizarre invitation to play.
‘Bloody Good Ketchup’ — Heinz
What’s happening: Two fries, tipped with Heinz ketchup, transform into playful vampire fangs against a spooky crimson backdrop, celebrating Halloween with a delicious drip.
Why it’s awesome: This ad brilliantly weaponizes familiar comfort food into playful horror. A simple visual gag leverages ketchup's red hue for a bloody, brilliant Halloween twist.
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‘Dropping Beats, Literally’ — Sole Music
What’s happening: A slick, colorful insole for "Sole Music" is front and center. It's surrounded by sonic ripples and clever icons, hinting at tunes hitting your feet directly, no headphones needed.
Why it’s awesome: The sheer brilliance of "SOLE MUSIC" as a double entendre is chef's kiss. It's witty, tells you exactly what it does, and suggests a genuinely immersive, step-syncing audio experience.
That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!
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