The Swipe
Posts
Sea Turtles Throw Shade, Viagra Stands Tall, and McDonald’s Drips Pink

Sea Turtles Throw Shade, Viagra Stands Tall, and McDonald’s Drips Pink

Savage humor, bold visuals, clever sparks, and cravings done right.

The Swipe
September 06, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

The end of overpriced software.

AppSumo is where entrepreneurs save big on the software they actually need to grow.

Since 2010, we’ve helped scrappy teams, solopreneurs, and side hustlers ditch the endless subscriptions—our lifetime deals mean you pay once and own it forever.

And with a 60-day money-back guarantee, every deal is risk-free. Because building your business shouldn’t break the bank.

_{*This is sponsored content.}_{See our}_{partnership options here}_.

‘Sea Turtle's Snotty Shout-Out!’ — Liquid Death

What’s happening: A sea turtle, with a plastic straw in its nose, snarkily thanks you for choosing Liquid Death. It's too busy dealing with humanity's plastic problem to send a proper thank-you note.

Why it’s awesome: It brutally (and humorously) links environmental guilt to product choice. Liquid Death weaponizes a distressing image to highlight its aluminum-only stance, making you feel good about buying water.

‘This Ad Is Up to the Task’ — Viagra

What’s happening: A gigantic blue Viagra pill is displayed prominently on an extraordinarily tall billboard. Against a bright blue sky, the brand name "VIAGRA®" stands beneath the minimalist graphic.

Why it’s awesome: This ad shows, not tells. The billboard's clever, exaggerated height brilliantly and subtly embodies the product's primary benefit. It’s a perfectly executed visual gag with powerful, memorable impact.

Build a world-class marketing team without the hassle.

Marketing shouldn’t be a guessing game. Marketing Wizzards connects you with top-tier marketing professionals, from SEO experts to content creators, who know how to boost engagement and grow your brand.

Whether you need a paid media strategist, email marketer, or social media expert, we match you with pre-vetted talent, ready to deliver results. Hire smarter, scale faster, and grow your brand today.

Each professional seamlessly integrates into your workflow to produce measurable success.

_{*This is sponsored content}

‘Your Daily Dose of Brilliance, Literally’ — The Economist

What’s happening: This clever outdoor billboard for The Economist features a giant lightbulb. As a person walks directly beneath it, the bulb physically lights up, creating an instant 'aha!' moment on the street.

Why it’s awesome: It’s a perfect interactive metaphor for 'The Economist' delivering ideas. This brilliant campaign visually translates intellectual spark into a tangible, memorable experience, making the abstract idea of insight feel immediate and personal.

‘That "One Star" Just Got Personal’ — Road Lodge

What’s happening: A blissfully relaxed guest at a Road Lodge enjoys poolside serenity. The ad cleverly positions the hotel's "one star" rating by literally placing a star over "what counts" to this happy customer.

Why it’s awesome: This ad brilliantly reclaims the budget hotel rating with a cheeky, memorable visual pun. It transforms a perceived negative into a witty, unpretentious statement about genuine guest satisfaction.

Want your product seen by the brains behind the internet’s best campaigns? The Swipe is their daily habit. Put your brand right in their flow.

_{*This is sponsored content}

‘Pink Perfection Under the Golden Arch’ — McDonald's

What’s happening: A minimalist billboard features a sliver of McDonald's Golden Arches. Next to it, a tantalizing pink drip, dotted with water droplets, cascades down, subtly hinting at a sweet, cool treat.

Why it’s awesome: Pure genius! This ad marries iconic branding with a single, suggestive drip, creating an instant craving for a specific McDonald's dessert. It's a masterful, "less is more" approach that drips with delicious wit.

P.S. Want to collaborate?

Here are some ways.

Share today’s news with someone who would dig it. It really helps us to grow.
Let’s partner up. Looking for some ad inventory? Cool, we’ve got some.
Deeper integrations. If it’s some longer form storytelling you are after, reply to this email and we can get the ball rolling.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!