The Swipe
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Golf Buddies, Paramedics & Salad Suits

Golf Buddies, Paramedics & Salad Suits

Gaming dates, salad naps, and oxygen masks—let’s go.

The Swipe
August 07, 2025

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‘Fore-Ever Alone’ — Game Boy Color

What’s happening: This retro ad offers a Game Boy Color and Mario Golf as your perfect dating substitute, suggesting you'll be too busy golfing with Mario to care about a social life.

Why it’s awesome: It brilliantly flips the script on societal pressure, validating the solitary joy of gaming. Instead of shaming, it celebrates video games as a superior, self-contained universe. Pure genius.

‘Code Bad Breath: Oxygen Please!’ — Listerine

What’s happening: Two paramedics are struggling for air, literally, using oxygen masks and resuscitation bags inside an ambulance. Their patient lies nearby, while Listerine promises relief from the presumed cause.

Why it’s awesome: This ad brilliantly visualizes the absolute worst-case scenario for bad breath. It’s hilariously over-the-top, creating an unforgettable image that hammers home Listerine's power to save the day.

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‘Wake Up Or Become The Meal’ — Pro Plus

What’s happening: A guy's conked out on the couch, literally dressed as a salad, chocolate egg nose and all, book in hand. Outside, tiny people go about their day. Pro Plus urges him to "Stay Alert."

Why it’s awesome: It’s a bizarre, unforgettable visual metaphor for extreme fatigue. Turning a sleeping person into a ridiculous "salad" humorously amplifies the need for caffeine, making the "STAY ALERT" message pop!

‘From Bawling to Beaming’ — Pampers

What’s happening: Three simple frames show a baby's dramatic shift from full-blown meltdown to blissful smiles. It's the ultimate visual relief, implying immediate comfort is just a diaper away.

Why it’s awesome: This ad cleverly sells the solution (a happy baby) without showing the problem (a wet diaper). It taps into instant, relatable relief for parents, demonstrating core product benefit through pure emotion.

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‘Portugal & Spain: Power's Back!’ — Duracell

What’s happening: A single Duracell battery takes center stage, boldly announcing its return to stock in Portugal and Spain. It’s a direct message for customers eagerly awaiting power.

Why it’s awesome: This ad brilliantly elevates a mundane "back in stock" message into a powerful promise. For nations that were out, Duracell’s return isn’t just product availability; it’s the return of energy.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!