Whopper First, Baby Second

Sour Granny's comeback, chicken or egg, and more.

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The Swipe
February 07, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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'Whopper first, baby second' - Burger King

  • What’s happening: This Burger King ad hilariously captures the dedication of its fans by showing a new mom savoring her Whopper moments after giving birth. The message? Priorities matter, and sometimes, it's all about the burger.

  • Why it’s awesome: It’s bold, fun, and unapologetic. By tying a life-changing moment to their iconic Whopper, Burger King reminds us that their burger is always worth celebrating—yes, even more than a baby (for a second).

'Sour Granny’s sweet comeback' - Maynards

  • What’s happening: Maynards brings their Granny Smith sour candy to life—literally. The ad features a quirky, sour-faced granny being wheeled into stores like a prized VIP. It screams personality while teasing the candy’s tangy punch.

  • Why it’s awesome: It's eccentric and humorous, leaning into the exaggerated persona of "granny" to hype their product. You’ll definitely remember this candy when you spot it next to your groceries.

'Chicken or egg? DHL.' -DHL

  • What’s happening: This playful ad depicts a chicken and an egg with DHL ribbons to show that no matter who came first, DHL is always faster. It’s a cheeky nod to their unbeatable delivery speed.

  • Why it’s awesome: It’s visually clever, succinctly drives home DHL’s core message, and adds humor to a universal debate we’ve all had at least once. No contest—DHL takes the prize.

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'Spotting balding before it spots you' - Revivv

  • What’s happening: Revivv is calling out the inevitable with a straightforward and slightly humorous nudge: If you’re balding (probably), there’s a fix. And it’s theirs.

  • Why it’s awesome: The directness is disarming. It acknowledges a sensitive topic with a lighthearted approach, making you smile before making you click.

'Cool your hot partner down' - Aeyla

  • What’s happening: Aeyla introduces its cooling weighted blanket with this cheeky ad that’s all about temperature control—emotional and physical. If your partner’s always complaining, maybe it’s just the heat.

  • Why it’s awesome: It’s funny, a bit flirty, and practical. A weighted blanket never sounded this enticing, and Aeyla sells it with charm.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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