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Sacred Burgers, Boring Heroes & Pizza Box Easels

Sacred burgers, creative boxes, heroic laziness.

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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'In Brands We Trust' - XIII Remarketing Conference

  • What’s happening: This vibrant and intricate ad for the "XIII Remarketing Conference" is designed as a stained-glass window. At its center, a detailed, colorful burger is depicted as if illuminated by light. Above the burger is a "Re" (likely for Remarketing) icon. A banner across the bottom proclaims: "In Brands We Trust." The ad also provides event details such as "FABRIKA.SPACE," "31-10-2019," a website (WWW.REMARKETING.IN.UA), and a contact number. The surrounding stained-glass pattern features various geometric and abstract shapes.

  • Why it’s awesome: This ad is exceptionally creative and visually stunning, elevating the concept of remarketing to an almost spiritual level by presenting it in the style of a church stained-glass window. The burger, a universally appealing and often heavily branded food item, serves as a central "icon," making the abstract idea of a "brand" tangible and desirable. The phrase "In Brands We Trust" takes on a deeper, more profound meaning within this context, suggesting that strong brands inspire faith and loyalty akin to religious devotion. It's a highly original and memorable way to promote a marketing conference, implying a significant and almost sacred importance to the world of branding and consumer trust.

Telcollection: Half-Formal Is The New Normal' - Prisma

  • What’s happening: This humorous ad for Prisma's "Telcollection" features a man dressed in a smart blazer and collared shirt on top, but only a pair of flamingo-patterned boxer briefs and casual slippers on the bottom. He holds a laptop, looking confident. The ad highlights the trend of remote working with the tagline "HALF-FORMAL IS THE NEW NORMAL," and categorizes this style as "SMART" on the top right and "CASUAL" on the bottom right, with a dotted line in between to show the divide.

  • Why it’s awesome: This ad is incredibly timely and relatable, perfectly capturing the visual reality of many people working remotely during the pandemic. It’s witty and self-aware, acknowledging the shift in professional attire with a playful take on "half-formal." By presenting this common, albeit often hidden, practice so openly, Prisma connects with its audience through shared experience and humor, making their "Telcollection" seem like a practical and comfortable solution for the new work environment.

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Next Level Home Office' - Preuss und Preuss

  • What’s happening: This humorous and relatable ad from Preuss und Preuss, an agency, depicts a multi-armed individual with a house for a head, sitting at a desk with a laptop. The figure wears a shirt and tie on top, but casual shorts on the bottom, perfectly capturing the reality of working from home. Their numerous arms are engaged in various "home office" activities, including holding a pen, a teddy bear, and a cleaning spray bottle, symbolizing the juggle of professional and personal tasks. The text reads: "NEXT LEVEL BUSINESS COORDINATOR" and "ENJOY THE REAL HOME OFFICE."

  • Why it’s awesome: This ad is brilliant for its candid and witty portrayal of the work-from-home experience, especially during the pandemic. It acknowledges the challenges and multi-tasking involved while framing it as a "next level" skill. The visual of the "home office" head and the half-dressed attire is instantly recognizable and highly relatable, making it an effective and engaging recruitment ad that shows the agency understands and embraces the new work reality.

Artwork Can Also Be At Home' - Pizza Hut

  • What’s happening: This ad from Pizza Hut shows a creative way to reuse their pizza box. The box has been cleverly folded into an easel, holding a coloring page featuring a cartoon character holding a slice of pizza. Below the coloring page, there are four small paint pots. The text on the right states: "ARTWORK CAN ALSO BE AT HOME." At the bottom, it encourages viewers to "Find in our social media how to transform your pizza box into fun board games."

  • Why it’s awesome: This ad is incredibly resourceful and family-friendly, directly addressing the need for at-home entertainment, especially relevant during periods of lockdown or increased time at home. Pizza Hut transforms a disposable item into a source of creativity and fun, adding value beyond just the food. It's a brilliant demonstration of innovative thinking, promoting sustainability while also engaging customers in a playful and unexpected way.

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Be A Hero. Be Boring.' - Mucinex

  • What’s happening: This bold and clever ad from Mucinex features a stylized illustration of a superhero's head in profile, colored in shades of blue against an orange background. Inside the superhero's head, the silhouette of a person is depicted lying down, seemingly relaxing or sleeping, with a cat by their side and a small animal (perhaps a mouse or pet) nearby. The main message at the top reads: "BE A HERO. BE BORING." At the bottom, it further clarifies: "Staying in isn't exciting, but it saves lives." The ad concludes with "Message from Mucinex."

  • Why it’s awesome: This ad is brilliant for its inversion of traditional heroic narratives to promote public health. By equating "boring" activities like staying home with being a "hero," Mucinex redefines heroism in a relatable and accessible way during a pandemic. The visual metaphor of a person relaxing inside a superhero's head perfectly captures the idea that everyday, seemingly mundane actions can have significant, life-saving impacts. It's a highly original, visually striking, and empowering campaign that effectively delivers a crucial message with a positive spin.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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