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Flat Bears, Stormy Roads, & Fresh-Smelling Burgers
From Ford’s electric flair to Febreze’s mouthwatering metaphor—today’s ads pack punch, wit, and plenty of wow.
The Swipe
October 07, 2025
Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.
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‘Square Bear, Flat Fare’ — Latvijas Pasts
What’s happening: A fluffy teddy bear is geometrically squeezed into a perfect, shippable cube with a barcode. It playfully challenges the idea of "NO ROOM FOR SIZE L IN S" with Latvijas Pasts' flat-rate parcel pricing.
Why it’s awesome: It brilliantly visualizes the everyday struggle of fitting odd-shaped items, then offers a witty solution: price isn't a tight squeeze. The visual itself is memorable and perfectly absurd.
‘Seal-ing Our Fate’ — France Nature Environnement
What’s happening: A seal bobs in the ocean, grimly sporting a discarded face mask. It's a stark visual plea from France Nature Environnement about rising plastic pollution in our waters.
Why it’s awesome: This ad nails it with an iconic, heartbreaking image. Transforming a medical necessity into a marine menace brilliantly highlights humanity's waste problem without saying a word.
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‘Ford Bolts in a New Direction’ — Ford
What’s happening: Amidst a stormy mountain vista, a lightning bolt acts as a dramatic GPS path with a navigation arrow, hyping the new Ford EcoSport Storm 2020.
Why it’s awesome: It brilliantly weaponizes the "Storm" model name, transforming severe weather into an adventurous call to action, perfectly syncing product identity with breathtaking visuals.
‘Strawberry Shocker’ — M&R Plastipak
What’s happening: A gnarly, fanged strawberry glares from the darkness, a vivid horror-show representation of spoiled food. M&R Plastipak offers a plastic container solution to this culinary catastrophe.
Why it’s awesome: Genius personification! Turning food spoilage into a horror movie monster instantly elevates a mundane problem and makes a simple plastic container the ultimate hero. Scary delicious!
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‘Is That a Burger or Your Best Shirt?’ — Febreze
What’s happening: This ad cleverly stacks folded clothes to form a tasty-looking burger. Below, bottles of Tide and Downy with Febreze promise to combat unwelcome odors, ensuring your clothes smell fresh, not like dinner.
Why it’s awesome: The brilliance is in the unforgettable visual metaphor. It hilariously embodies how clothes absorb strong odors, instantly proving why you need an odor-eliminating laundry solution like Febreze. Sharp, simple, and stank-free!
That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!
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