- The Swipe
- Posts
- Burrito Felonies, DM Proposals & Finger-Lick Fails
Burrito Felonies, DM Proposals & Finger-Lick Fails
Criminal burritos, finger-licking pizza, and DMs that marry.
The Swipe
August 08, 2025
Presented by
Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.
TV Ads That Perform Like Digital
We have entered a new era of TV advertising where the barriers to entry are lower than ever, and Roku Ads Manager is leading the way.
Growth marketers can access Roku’s audience reach in the US with a self-service ad platform that’s built for performance.
Roku powers 47% of all TV streaming time in the US*, so your brand can run ads alongside premium content and meet your audience where they’re already engaged. *Comscore, 2024
*This is sponsored content. See our partnership options here.
‘The Only Roll That Won't Land You in Jail’ — Chipotle
What’s happening: A foil-wrapped Chipotle burrito takes center stage, boldly proclaiming its deliciousness is so good, it should be illegal. It's a cheeky nod to forbidden pleasures.
Why it’s awesome: It masterfully employs a double entendre, equating a burrito's craveable perfection to illicit 'rolls'. The clever, edgy humor instantly grabs attention and sticks, proving great taste can be legally addictive.
‘The Habit That Haunts Your Pizza’ — KFC
What’s happening: A guy's digging into his pizza, but his finger-licking reflex, synonymous with KFC's iconic chicken, kicks in. Old habits die hard, even with a slice!
Why it’s awesome: It's a genius move to own a behavior. By linking finger-licking to KFC, they declare their brand synonymous with the ultimate messy deliciousness, regardless of what you're eating. Undeniably clever.
Build your store. Run your world.
Start your online business for free, then get 3 months for just $1. With Shopify, you don’t just build a website—you launch a whole brand.
Enjoy faster checkouts, AI-powered tools, and 99.99% uptime. Whether you’re shipping lemonade or scaling globally, Shopify grows with you. Trusted by millions in 170+ countries and powering 10% of US e-commerce, it’s your turn to shine!
Plus, you’ll have 24/7 support and unlimited storage as your business takes off.
*This is sponsored content
‘DM-ing Your Way to "I Do"’ — Instagram
What’s happening: An Instagram ad on a billboard shows a couple's romantic moment, tracing it back to an 18-month-old DM: "Fancy getting dinner this weekend?" It urges users to "Carpe DM."
Why it’s awesome: The "Carpe DM" wordplay is genius, transforming a digital message into a romantic rallying cry. It perfectly frames Instagram DMs as the surprising starting point for real-life love stories. Brilliant.
‘Kitchen Chaos? Just Click 'Ta Da!' — Uber Eats
What’s happening: This billboard hilariously contrasts the overwhelming "to do" list of cooking ingredients with the simple "ta da" of a ready-to-eat Uber Eats delivery. It's a culinary shortcut ad.
Why it’s awesome: This billboard hilariously contrasts the overwhelming "to-do" list of cooking ingredients with the simple "ta da" of a ready-to-eat Uber Eats delivery. It's a culinary shortcut ad.
Guidde revolutionizes how you document and share processes with AI-powered how-to videos. The best part? The browser extension is 100% free.
*This is sponsored content
‘71% Water? Emirates Covers the Rest!’ — Emirates
What’s happening: An Emirates billboard in Dubai humorously points out Earth is 71% water, then declares they ‘cover the rest.’ It showcases their global flight network over the planet.
Why it’s awesome: It brilliantly pivots a scientific fact into a witty boast about global reach. By 'covering the rest,' Emirates playfully asserts its massive worldwide presence. It’s a smart, confident flex.
P.S. Want to collaborate?
Here are some ways.
Share today’s news with someone who would dig it. It really helps us to grow.
Let’s partner up. Looking for some ad inventory? Cool, we’ve got some.
Deeper integrations. If it’s some longer form storytelling you are after, reply to this email and we can get the ball rolling.
That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!
How was today's swipe file? |