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Burrito Felonies, DM Proposals & Finger-Lick Fails

Burrito Felonies, DM Proposals & Finger-Lick Fails

Criminal burritos, finger-licking pizza, and DMs that marry.

The Swipe
August 08, 2025

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Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘The Only Roll That Won't Land You in Jail’ — Chipotle

What’s happening: A foil-wrapped Chipotle burrito takes center stage, boldly proclaiming its deliciousness is so good, it should be illegal. It's a cheeky nod to forbidden pleasures.

Why it’s awesome: It masterfully employs a double entendre, equating a burrito's craveable perfection to illicit 'rolls'. The clever, edgy humor instantly grabs attention and sticks, proving great taste can be legally addictive.

‘The Habit That Haunts Your Pizza’ — KFC

What’s happening: A guy's digging into his pizza, but his finger-licking reflex, synonymous with KFC's iconic chicken, kicks in. Old habits die hard, even with a slice!

Why it’s awesome: It's a genius move to own a behavior. By linking finger-licking to KFC, they declare their brand synonymous with the ultimate messy deliciousness, regardless of what you're eating. Undeniably clever.

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‘DM-ing Your Way to "I Do"’ — Instagram

What’s happening: An Instagram ad on a billboard shows a couple's romantic moment, tracing it back to an 18-month-old DM: "Fancy getting dinner this weekend?" It urges users to "Carpe DM."

Why it’s awesome: The "Carpe DM" wordplay is genius, transforming a digital message into a romantic rallying cry. It perfectly frames Instagram DMs as the surprising starting point for real-life love stories. Brilliant.

‘Kitchen Chaos? Just Click 'Ta Da!' — Uber Eats

What’s happening: This billboard hilariously contrasts the overwhelming "to do" list of cooking ingredients with the simple "ta da" of a ready-to-eat Uber Eats delivery. It's a culinary shortcut ad.

Why it’s awesome: This billboard hilariously contrasts the overwhelming "to-do" list of cooking ingredients with the simple "ta da" of a ready-to-eat Uber Eats delivery. It's a culinary shortcut ad.

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‘71% Water? Emirates Covers the Rest!’ — Emirates

What’s happening: An Emirates billboard in Dubai humorously points out Earth is 71% water, then declares they ‘cover the rest.’ It showcases their global flight network over the planet.

Why it’s awesome: It brilliantly pivots a scientific fact into a witty boast about global reach. By 'covering the rest,' Emirates playfully asserts its massive worldwide presence. It’s a smart, confident flex.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!