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Burrito Felonies, DM Proposals & Finger-Lick Fails

Criminal burritos, finger-licking pizza, and DMs that marry.

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The Swipe
August 08, 2025

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Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

*This is sponsored content. See our partnership options here.

‘The Only Roll That Won't Land You in Jail’ — Chipotle

  • What’s happening: A foil-wrapped Chipotle burrito takes center stage, boldly proclaiming its deliciousness is so good, it should be illegal. It's a cheeky nod to forbidden pleasures.

  • Why it’s awesome: It masterfully employs a double entendre, equating a burrito's craveable perfection to illicit 'rolls'. The clever, edgy humor instantly grabs attention and sticks, proving great taste can be legally addictive.

‘The Habit That Haunts Your Pizza’ — KFC

  • What’s happening: A guy's digging into his pizza, but his finger-licking reflex, synonymous with KFC's iconic chicken, kicks in. Old habits die hard, even with a slice!

  • Why it’s awesome: It's a genius move to own a behavior. By linking finger-licking to KFC, they declare their brand synonymous with the ultimate messy deliciousness, regardless of what you're eating. Undeniably clever.

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*This is sponsored content

‘DM-ing Your Way to "I Do"’ — Instagram

  • What’s happening: An Instagram ad on a billboard shows a couple's romantic moment, tracing it back to an 18-month-old DM: "Fancy getting dinner this weekend?" It urges users to "Carpe DM."

  • Why it’s awesome: The "Carpe DM" wordplay is genius, transforming a digital message into a romantic rallying cry. It perfectly frames Instagram DMs as the surprising starting point for real-life love stories. Brilliant.

‘Kitchen Chaos? Just Click 'Ta Da!' — Uber Eats

  • What’s happening: This billboard hilariously contrasts the overwhelming "to do" list of cooking ingredients with the simple "ta da" of a ready-to-eat Uber Eats delivery. It's a culinary shortcut ad.

  • Why it’s awesome: This billboard hilariously contrasts the overwhelming "to-do" list of cooking ingredients with the simple "ta da" of a ready-to-eat Uber Eats delivery. It's a culinary shortcut ad.

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*This is sponsored content

‘71% Water? Emirates Covers the Rest!’ — Emirates

  • What’s happening: An Emirates billboard in Dubai humorously points out Earth is 71% water, then declares they ‘cover the rest.’ It showcases their global flight network over the planet.

  • Why it’s awesome: It brilliantly pivots a scientific fact into a witty boast about global reach. By 'covering the rest,' Emirates playfully asserts its massive worldwide presence. It’s a smart, confident flex.

P.S. Want to collaborate?

Here are some ways.

  1. Share today’s news with someone who would dig it. It really helps us to grow.

  2. Let’s partner up. Looking for some ad inventory? Cool, we’ve got some.

  3. Deeper integrations. If it’s some longer form storytelling you are after, reply to this email and we can get the ball rolling.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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