Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

i’m lovin’ it

• What’s happening: This sensual visual features a woman about to kiss what appears to be another person—until you realize it’s actually a burger. The lighting, framing, and mood all suggest intimacy, flipping the script on food photography.

• Why it’s awesome: This one turns heat into hunger. It’s bold, provocative, and makes a burger look as desirable as a first kiss. The concept leans all the way into the idea of “lovin’ it,” pushing emotional appeal and appetite together in one slick visual. It’s unexpected, daring, and ridiculously memorable.

The Fearniture Collection

• What’s happening: In this Halloween-themed ad, a shadow on the wall looks like a ghost—but it’s actually the silhouette of a child’s desk chair (VALFRED/SIBBEN). The ad cleverly ties spooky imagery to furniture, with the price subtly dropped in beside the joke.

• Why it’s awesome: It’s hauntingly good! IKEA leans into seasonal humor with minimalism, charm, and product focus—hallmarks of their advertising DNA. It’s a playful twist that keeps the brand top-of-mind during Halloween without needing loud gimmicks. Subtle, smart, and spooky—what more could you ask for?

I’d love to sit next to you, just not right now

• What’s happening: A tote bag placed on a bus seat carries this friendly-but-firm message encouraging social distancing. It thanks riders for keeping their distance without coming off as cold or clinical.

• Why it’s awesome: It’s pure Swedish charm. The tone is warm, the design is bold, and it humanizes pandemic safety protocols in a relatable, even humorous, way. Instead of signs and tape, Västtrafik turns a tote into a social statement—subtle enough to not feel bossy, but clear enough to be respected. A+ transit etiquette.

Seriously, it’s time to shop

• What’s happening: This visual gem from Éxito shows a napkin substituting toilet paper on a toilet tank. It’s a painfully relatable moment, especially during pandemic-era shortages. The understated caption, “Seriously, it’s time to shop,” hits with perfect timing and tone.

• Why it’s awesome: It’s cheeky, clever, and hits close to home—literally. The image says everything without shouting. Éxito turns an awkward household mishap into a relatable nudge to restock your essentials. Smart humor, real-life tension, and a soft CTA? That’s how you turn toilet troubles into marketing gold.

Meet DAUGHTER-19

• What’s happening: This chilling ad features a close-up of a bruise shaped like a fetus on a woman’s skin—deeply unsettling and impossible to ignore. The message? During COVID-19 lockdowns, domestic violence surged, birthing a “new pandemic”: Daughter-19. It’s a haunting metaphor that equates abuse with an unwanted legacy, passed on like a virus.

• Why it’s awesome: It’s brutal, raw, and brilliantly executed. The image punches you in the gut, and the name “Daughter-19” reframes violence as a generational crisis. This isn’t your typical PSA—it’s a confrontation. You don’t scroll past this. You stop. You think. You feel. It’s awareness-raising on full blast, and it sticks.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!