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Late-Night Yawns, Fresh Cuts & Finger Fails — Ads That Deliver

Late-Night Yawns, Fresh Cuts & Finger Fails — Ads That Deliver

From McDonald’s sleepy brilliance to Gold’s Gym muscle marketing, these ads prove that creativity never clocks out.

The Swipe
November 08, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Open 24/7, Even For Your Ugliest Yawn’ — McDonald's

What’s happening: A disheveled man is caught mid-monster-yawn, eyes squeezed shut. Above him, the McDonald's logo boldly announces their "24 hours" service, subtly suggesting they're there for you, even at your sleepiest.

Why it’s awesome: It brilliantly captures the relatable, late-night/early-morning struggle, instantly positioning McDonald's as the reliable, round-the-clock solution. It's funny, human, and hits home for anyone who's ever needed a bite at an ungodly hour.

‘Invisible Slicer: Fresh Baker's Sharp Take’ — Fresh Baker

What’s happening: A billboard shows a whole loaf of bread, visually "sliced" by the background's vertical lines. The tagline "always freshly cut" pairs with the "FRESH BAKER" logo, creating a clever visual pun.

Why it’s awesome: It's a masterful visual trick! The ad subtly merges the desire for fresh, whole bread with the convenience of pre-cut slices, brilliantly bringing the "freshly cut" claim to life without needing a knife.

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‘Sole Mates: McD's Summer Stroll’ — McDonald's

What’s happening: A pair of green and yellow flip-flops sits invitingly on a sandy beach, alongside a towel and sunglasses. McDonald's announces its "Summer Menu has just strolled in," linking their offerings to relaxed, sun-soaked days.

Why it’s awesome: This ad cleverly personifies the menu's arrival with the casual "stroll" of flip-flops, instantly evoking the chill vibe of summer. The subtle use of yellow and green in the footwear brilliantly ties into the McDonald's brand.

‘Gold's Gym: The Human Billboard’ — Gold's Gym

What’s happening: A real-life strongman impressively "lifts" a giant Gold's Gym billboard from a truck, demonstrating peak physical power against a scenic backdrop. It's an undeniable flex!

Why it’s awesome: This ad is the message! It brilliantly embodies the brand's promise of strength by having a person physically lift the billboard. It's memorable, interactive marketing that speaks volumes without a single tagline.

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