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Beach Stubble, Blurry Sneakers, and Sun-powered Chicken

Beach Stubble, Blurry Sneakers, and Sun-powered Chicken

Smooth shores, hidden drops, solar bites, and bean-packed trips.

The Swipe
September 08, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Beach Stubble: Venus Cleans Up!’ — Gillette Venus

What’s happening: An aerial view of a packed beach sees thousands of tiny beachgoers resembling stubble. A Gillette Venus razor sits at the bottom, ready to smooth the shoreline.

Why it’s awesome: The ad brilliantly turns a crowded beach into a visual metaphor for unwanted hair. It’s an instantly witty, unexpected way to showcase the razor's promise of smooth results.

‘IRL Download Required’ — New Balance

What’s happening: A street ad for New Balance 991 v2 x Slam Jam shows a deliberately blurry image of the shoes, declaring them "Too New to Preview" with a playful download icon.

Why it’s awesome: It brilliantly uses a "blurry" effect and digital arrow to transform obscurity into an exclusive, highly desirable tease. This turns traditional product reveal logic on its head.

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‘The Colonel's Got a Solar Flair!’ — KFC

What’s happening: A golden bucket of KFC fried chicken, fries, and drinks bask in natural sunlight, while text reveals 31% of KFC restaurants run on solar energy, touting "Sun-Powered Flavor."

Why it’s awesome: It masterfully links sustainability to taste. By literally bathing the food in the sun, KFC makes its eco-conscious efforts feel like a delicious, tangible upgrade, not just a percentage.

‘Sales Targets: The Honest Spill’ — Oasis

What’s happening: An Oasis bottle gushes on an orange background, brazenly linking your summer thirst to their urgent need to hit sales targets. Pure, unadulterated advertising transparency.

Why it’s awesome: This ad shatters the fourth wall with hilarious corporate candor. By admitting sales targets, Oasis turns cynical advertising on its head, charming consumers with brutal honesty instead of bland platitudes.

Roko’s Basilisk skips the buzz words and cuts straight to what moves markets, products, and careers. Read it over coffee, sound brilliant on your next call.

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‘Even Your Holiday Suitcase Agrees!’ — Heinz Beanz

What’s happening: A suitcase overflows with vacation essentials—snorkels, inflatables, and a truly epic haul of Heinz Beanz. Clearly, someone's holiday isn't complete without their beloved baked beans!

Why it’s awesome: This ad perfectly captures the obsessive loyalty some have for their favorite food. By elevating beans to a "must-pack" travel essential, it humorously positions Heinz as utterly indispensable, making us all smile.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!