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Legroom Trains, Burnt Pots & Self-Cleaning Knives

Legroom Trains, Burnt Pots & Self-Cleaning Knives

From burnt pots to priceless pizza saves.

The Swipe
August 09, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Time Flies When You're Having Leg Room!’ — Eurostar

What’s happening: This Eurostar billboard showcases a sleek train silhouette ingeniously formed by a comfortably outstretched leg, proclaiming "Time flies when you don't." It's all about luxurious legroom.

Why it’s awesome: It's a masterclass in flipping a cliché! Turning "time flies" on its head brilliantly implies that comfort makes the journey feel instant, without even needing to accelerate.

‘Pizza's Hot, Your Cooking's Not’ — Domino’s Pizza

What’s happening: A visibly upset person, phone to ear, admits to a kitchen disaster, gazing at a smoking, burnt pot. Thankfully, Domino's steps in as the no-fail, delicious alternative.

Why it’s awesome: This ad brilliantly leverages universal cooking fails, offering Domino's as the immediate, stress-free solution. It's hilariously relatable, instantly positioning pizza as the hero when home cooking goes from gourmet to catastrophe.

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‘So Good, It Cleans Itself!’ — Nutella

What’s happening: A knife is shown sparkling clean "before Nutella." In the "after Nutella" shot, the knife remains spotless, while a tiny, depleted jar sits below.

Why it’s awesome: It cleverly flips expectations. You anticipate a messy knife, but its cleanliness hilariously implies Nutella is so delicious, it vanishes instantly.

‘Stripe Out Your Excuses!’ — Adidas

What’s happening: Adidas turns its iconic stripes into ascending everyday excuses – "I'm tired," "Tomorrow," "It's Monday" – then declares, "Overcome any obstacle." It's a clever visual play.

Why it’s awesome: Brilliantly merging product identity with universal human struggle, this ad redefines "obstacle." Adidas isn't just for athletes; it's for anyone ready to conquer the daily grind. Pure genius.

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‘Mapping Your Joy’ — Mastercard

What’s happening: Against the dazzling backdrop of Times Square, a massive billboard showcases a Venn diagram where "things money can buy" and "happiness" delightfully overlap, right where Mastercard's logo sits.

Why it’s awesome: A masterful twist on their classic 'Priceless' campaign, this ad visually articulates Mastercard's core value: it’s not just about transactions, but enabling the moments that truly make you happy. Simple, sharp, superb.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!