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Popcorn, Burgers, & Breaks—Today’s Ads Deliver the Goods

Popcorn, Burgers, & Breaks—Today’s Ads Deliver the Goods

From bite-sized brilliance to spooky cravings, these ads prove clever visuals still steal the spotlight.

The Swipe
October 09, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

Presented by

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‘Micro Munch, Mega Movie’ — Kortfilm Festivalen

What’s happening: A giant hand delicately drops a few kernels of popcorn into a ridiculously small popcorn box, all set against a vibrant yellow backdrop for the "KORTFILMFESTIVALEN GRIMSTAD."

Why it’s awesome: This ad brilliantly uses a playful sense of scale. The tiny popcorn perfectly mirrors the 'short' in "short film," humorously suggesting that even small packages deliver a full cinematic treat.

‘Trick or Treat? Meaty Sweet’ — McDonald's

What’s happening: A McDonald's cheeseburger is playfully disguised as a giant Halloween candy, complete with festive yellow wrapping, beckoning you to celebrate the spooky season with a savory treat.

Why it’s awesome: This ad ingeniously rebrands a burger as a delightful Halloween "candy." By tapping into holiday nostalgia and the allure of a wrapped surprise, McDonald's makes its everyday offering feel like a special, craveable treat.

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‘Bookmarking a Brighter Break’ — KitKat

What’s happening: A KitKat bar is cleverly wedged into a knitting book, acting as a delicious bookmark. The iconic "Have a 'break', have a KitKat" tagline seals the deal at the bottom right.

Why it’s awesome: It’s a visual masterclass in product integration, turning an everyday bookmark into a witty representation of KitKat's famous "break" message. Simple, smart, effective.

‘Stick It To Plastic!’ — McDonald's

What’s happening: An inverted McFlurry cup reveals the swirled dessert with a wooden stick protruding, artfully showcasing McDonald's shift away from plastic spoons for a greener future.

Why it’s awesome: This ad ingeniously flips the classic McFlurry experience, turning a potential plastic villain into a delicious, guilt-free treat "on a stick." Simple, striking, and sustainably smart.

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