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Cornetto Freedom, Duvet Scoops, and LEGO Pets With No Mess

Sunny cones, playful duvets, festive pups, and global LEGO wonders.

Author

The Swipe
September 09, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘End of the Road? No, End of the Cone!’ — Cornetto

  • What’s happening: A vibrant pair of feet in flip-flops burst through a swirling, waffle-cone tunnel onto sunny grass. It’s the "AT LAST!" moment of ultimate summer freedom, courtesy of Cornetto.

  • Why it’s awesome: This ad brilliantly visualizes the iconic journey to the best part of a Cornetto – the chocolatey tip – as an escape to blissful, sun-soaked freedom. Pure sweet satisfaction!

‘Duvet Scoop: Your New Summer Flavor!’ — IKEA

  • What’s happening: IKEA serves up its new summer collection with a playful twist. A striped duvet cover is artfully scooped into an ice cream cone, introducing the "BUSENKEL" bedding set for 25€. Fresh!

  • Why it’s awesome: This ad brilliantly redefines 'sweet dreams.' Turning a duvet into an ice cream cone makes bedding feel fresh, fun, and irresistible for summer. A delicious visual pun!

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‘Brick by Bark’ — LEGO

  • What’s happening: A charmingly simple Lego dog, built from tan and brown bricks, poses on a festive red background, paired with a holiday message about a child's annual pet wish.

  • Why it’s awesome: It brilliantly taps into universal childhood desires, offering Lego as the imaginative, mess-free solution for a beloved pet. Genius in its simplicity and relatable holiday hook.

‘Imagination, Uncensored (Almost)’ — LEGO

  • What’s happening: A street billboard showcases a pixelated city, featuring a giant red creature looming over an overhead bridge, and a modest, one-eyed blue monster on the sidewalk. The LEGO logo and "IMAGINE" seal the deal.

  • Why it’s awesome: This ad is LEGO, visually! The brilliant pixel-art construction embodies imagination itself, turning mundane cityscapes into playful, monster-filled worlds. That tiny censored monster is pure, cheeky genius.

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‘Brick by Brick, Big Ben!’ — LEGO

  • What’s happening: This ad sketches London's Big Ben with a minimalist outline, its iconic form filled in with a vibrant patchwork of colorful Lego bricks, inviting global adventures.

  • Why it’s awesome: It brilliantly marries simple Lego blocks with world travel, showing that imagination, fueled by bricks, truly can take you anywhere. A timeless message built perfectly.

P.S. Want to collaborate?

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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