Catch LEGO's Purr-fect Build

Highlight Herstory, who needs a tank, and more.

Author

The Swipe
January 15, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Purr-fect Build’ - LEGO

  • What’s happening: This LEGO masterpiece recreates a lifelike cat sitting on a laptop, capturing the essence of a classic feline behavior in brick form.

  • Why it’s awesome: Because it’s peak LEGO humor—reimagining your cat’s eternal quest to disrupt your productivity. It’s relatable, ingenious, and utterly adorable.

‘Who needs a tank when you’ve got a Polo?’ - Volkswagen Polo

  • What’s happening: This clever ad shows a line of police officers using a Volkswagen Polo as their makeshift shield during a high-stakes standoff, showcasing its toughness despite its compact size.

  • Why it’s awesome: Because it’s like the Polo said, ‘Don’t let my size fool you.’ It’s a laugh-out-loud way to brag about durability, with a dramatic twist that makes you stop and stare.

‘Run Central Park with iStyle’ - iPod Shuffle

  • What’s happening: This ad uses an aerial view of Central Park to show a jogging route shaped like an iPod Shuffle’s headphone wire, emphasizing its role as the perfect running companion.

  • Why it’s awesome: Because it transforms a piece of tech into an experience. It’s minimal, clever, and makes you want to lace up your sneakers just to hit play.

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‘Highlight Herstory’ - Stabilo Boss

  • What’s happening: This ad uses a Stabilo highlighter to literally ‘highlight’ the achievements of Lise Meitner, the overlooked discoverer of nuclear fission whose male partner won the Nobel Prize.

  • Why it’s awesome: Because it’s a mic-drop for all the unsung heroes of history. Stabilo makes a simple office supply a symbol of justice, calling attention to those who deserve to shine.

‘When your sandwich outlasts you, Ziploc wins’ - Ziploc

  • What’s happening: This frosty ad shows a man frozen solid while holding a sandwich in a Ziploc bag, which remains fresh and vibrant despite the extreme conditions.

  • Why it’s awesome: Because it says, ‘Your sandwich will outlast you.’ It’s funny, memorable, and a brilliant exaggeration of Ziploc’s freshness guarantee.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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