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Your Mom Thinks It’s The Weather Forecast

Half-truths of Hitler, Filet-O-Fishing and more.

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The Swipe
January 09, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Your Mom Thinks It’s the Weather Forecast’ - LinkedIn

  • What’s happening: This hilarious ad shows a mom hilariously misunderstanding ‘cloud sales,’ perfectly capturing the generation gap in B2B lingo.

  • Why it’s awesome: Relatable, funny, and oh-so-LinkedIn. They show us that being ‘in the know’ can be both cool and effective.

‘Catch of the Day’ -McDonald’s

  • What’s happening: Imagine a fisherman holding Filet-O-Fish sandwiches like his prized catch. That’s exactly how McDonald’s reels you in.

  • Why it’s awesome: It’s quirky, creative, and makes you think: ‘Wow, I’m craving a Filet-O-Fish now.’ Mission accomplished, McDonald’s.

‘Half-Truths Are Lies Too’ - The New York Times

  • What’s happening: They used Adolf Hitler’s image (yes, really!) paired with neutral descriptors like ‘Writer’ and ‘Vegetarian.’ Bold, right?

  • Why it’s awesome: It’s edgy, thought-provoking, and sends a clear message: truth matters. Journalism doesn’t get more powerful than this.

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‘Hearing Voices?’ - NHS

  • What’s happening: A hauntingly creative visual of an ear morphing into a face. This campaign tackles auditory hallucinations with empathy.

  • Why it’s awesome: The ad makes mental health accessible and relatable, urging people to seek help without judgment.

‘You Can’t Eat Atmosphere’ - Horn & Hardart

  • What’s happening: A vintage ad with a no-nonsense message: “It’s not fancy, but it’s good.” Simple, affordable, and totally on-brand.

  • Why it’s awesome: It’s witty, straight to the point, and reminds us why great food doesn’t need fancy frills.

P.S. Want to collaborate?

Here are some ways.

  1. Share today’s news with someone would would dig it. It really helps us to grow.

  2. Let’s partner up. Looking for some ad inventory? Cool, we’ve got some.

  3. Deeper integrations. If it’s some longer form storytelling you are after, reply to this email and we can get the ball rolling.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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