Madam Lisa Swipes Right

Should've seen it coming, your pace, your race, and more.

Author

The Swipe
January 17, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Madam Lisa Swipes Right’ -Tinder

  • What’s happening: Tinder humorously reimagines the Mona Lisa as a dating app user, blending timeless art with modern romance. Her bio highlights her charm and wit, making her a true ‘long-term partner’ material.

  • Why it’s awesome: Because it’s a brilliant mash-up of high art and today’s swipe culture. Tinder’s playful approach not only grabs attention but also redefines how we connect—be it with people or art.

'Should’ve Seen That Coming' - Specsavers

  • What’s happening: Specsavers uses a shattered glass ad to depict the consequences of not having the right glasses, with a winking nod to its tagline, "Should’ve gone to Specsavers."

  • Why it’s awesome: It’s self-deprecating, funny, and visually clever. This ad doesn’t just tell, it shows how vital good eyesight can be in the quirkiest way possible.

'Your Pace, Your Race' - Nike

  • What’s happening: Nike’s ad features an everyday runner breaking stereotypes and redefining greatness on an open road. It celebrates effort over speed, making the tagline “Find Your Greatness” hit home.

  • Why it’s awesome: Because it tells you that greatness is about showing up, not winning trophies. It’s raw, inspiring, and makes you want to lace up your sneakers, no matter your size or pace.

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'Fueling Passion, One Cup at a Time' - Café Caribe

  • What’s happening: CafĂ© Caribe’s clever ad turns a fire hydrant and a car into a symbolic coffee pour, emphasizing its ability to ‘Stay Awake’ even in the most mundane moments.

  • Why it’s awesome: Because it’s visually ingenious and wakes you up just by looking at it. It makes you chuckle while reminding you of coffee’s magic to jump-start your day.

'Towel Chic for the Bold' - IKEA

  • What’s happening: IKEA humorously advertises its towel as a “towel skirt,” poking fun at high-fashion trends while offering practicality at an unbeatable price.

  • Why it’s awesome: Because it mocks haute couture in the most relatable way. It’s bold, self-aware, and proves that you can be stylish and practical for just ÂŁ16.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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