Phuket, Let’s Go!

Lamborghini who?, Syphilis scores big, and more.

Author

The Swipe
January 14, 2025

Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

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‘Phuket, Let’s Go!’ - AirAsia

  • What’s happening: This playful billboard promotes AirAsia’s affordable flights, making exotic getaways like Phuket accessible for everyone. With over 93 destinations, it’s practically begging you to take a vacation.

  • Why it’s awesome: Because it’s a pun so good you’ll laugh out loud and then immediately start planning your next trip. Budget-friendly travel never looked so sassy and that red backdrop demands attention.

‘Lamborghini Who?’ - Daihatsu Hijet

  • What’s happening: This ad hilariously positions the practical Daihatsu Hijet MPV as the ultimate ‘babe magnet’ with seating for six or five more than a Lambo. It’s affordability and practicality with a playful dig at flashy sports cars.

  • Why it’s awesome: Because it flips the narrative on luxury cars with humor and common sense. Plus, who wouldn’t want to roll up with a literal party on wheels? Lamborghini, eat your heart out.

‘Childhood in the Crossfire’ - UNICEF

  • What’s happening: This heartbreaking image of a war-torn city paired with the tagline “Childhood Always Loses the War” highlights the devastating impact of conflict on children and urges viewers to donate to UNICEF.

  • Why it’s awesome: Because it stops you in your tracks with raw emotion. The juxtaposition of innocence and destruction is powerful, reminding you that no child should grow up in ruins.

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‘When Even ‘Syphilis’ Scores Big’- Scrabble

  • What’s happening: This smart ad uses Scrabble tiles to spell out an awkward word ‘syphilis,’ to show how even the most unexpected words can lead to big points 'in the game. It’s a humorous take on the unpredictability of Scrabble.

  • Why it’s awesome: Because it dares to make you uncomfortable while making you laugh. Who knew Scrabble could turn something awkward into a triumph? This ad plays the game better than most.

‘Unleash Your Inner Tech Maverick’ - Apple Macintosh

  • What’s happening: This retro ad invites users to “Test drive a Macintosh,” pairing a driving glove with a computer mouse to symbolize control and innovation. It’s a quirky way to showcase the brand’s forward-thinking vibe.

  • Why it’s awesome: Because it’s clever, bold, and makes you feel like a tech trailblazer before you even touch the keyboard. Apple was already setting the tone for creative genius in the ’80s, and this ad proves it.

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That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!

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