Welcome back to your daily marketing swipe file. The best ads, served fresh daily, and as tasty as your favorite slice of pepperoni pizza. 🍕 Let’s dig in.

20 Second Soap – The Timed Handwashing Aid

• What’s happening: This ad introduces "20 Second Soap," described as "THE FIRST TIMED SOAP THAT TEACHES PEOPLE HOW TO WASH THEIR HANDS PROPERLY." The top of the ad shows a hand holding a small, blue, rectangular bar of soap. The main section features six illustrated panels with minimalist icons and instructions, resembling a DIY guide. These panels depict steps for cutting the soap, "CHOPlT UP" and "CARVE IT UP 15X15MM," suggesting it's designed to be portioned. The final panels illustrate handwashing with lather and then rinsing, reinforcing proper technique. The bottom of the ad asks, "TIME TO MAKE YOUR OWN?" alongside the "20 Second Soap" logo.

• Why it’s awesome: This ad is ingeniously practical and directly addresses a critical public health need: proper hand hygiene. It introduces a novel product that gamifies and simplifies the recommended 20-second handwashing duration, making it accessible and even fun. The visual instructions are clear and easy to follow, making the concept immediately understandable. The DIY aspect, where the user potentially "chops" and "carves" the soap, adds an element of engagement and customization. It's a fantastic example of design thinking applied to a real-world problem, offering an innovative solution that educates and encourages healthier habits in a very clever and user-friendly way. It's a product and an ad that makes a tangible positive impact.

Tesco: The Easter Bunny's Lockdown Letter

• What’s happening: This Tesco ad is presented as a whimsical letter from "The Easter Bunny" addressed to "My dearest little bunnies." The letter is illustrated with vibrant, childlike drawings of Easter motifs like bunnies, eggs, and flowers, creating a comforting and playful border. The text of the letter explains that due to the circumstances (likely referring to lockdown/staying at home), the Easter Bunny has been "HOPPING into calls with all your BIG people" and has "HIDING EASTER eggs all over IRELAND – even inside your house!" It reassures children that there will be "ALL KINDS of different HUNTS" and "more TIME" to find eggs, regardless of when or where. The letter concludes with "HOPPY HUNTING EVERYBUNNY!" and a "P.S." that encourages thinking of others. The Tesco logo and tagline, "Every little helps," are at the bottom right.

• Why it’s awesome: This ad is incredibly empathetic and brilliant in its approach to addressing a challenging situation (like a lockdown) during a festive period. It directly speaks to children in a reassuring and imaginative way, acknowledging the change in routine without dwelling on negativity. By personifying the Easter Bunny as someone who adapts and creatively finds new ways to bring joy, it models resilience and optimism. The focus on "hiding eggs all over IRELAND – even inside your house!" is a fantastic way to encourage at-home activities. It cleverly aligns Tesco with community spirit, understanding, and adapting to consumer needs, reinforcing their "Every little helps" philosophy by providing comfort and a touch of magic during uncertain times. The whimsical illustrations enhance the friendly and approachable tone, making it highly effective for its target audience.

Preuss und Preuss: Heroes Wear Masks

• What’s happening: This ad features a stylized illustration of a superhero, clearly identifiable as Superman due to his iconic blue suit, red cape, and yellow diamond emblem, but with a crucial addition: he is wearing a white medical mask. The ad is split into two halves. The left side is the masked superhero, and the right side contains bold, comic-book-style text in a starburst graphic that reads "HEROES WEAR MASKS." Below this, a speech bubble contains the call to action: "PUT ON YOUR MASK AND SAVE LIVES. #BEAHERO."

• Why it’s awesome: This ad is incredibly effective because it leverages the powerful, universal archetype of a superhero to promote a critical public health message. By showing Superman, a symbol of strength and protection, wearing a mask, it instantly normalizes and valorizes the act. It redefines heroism not as extraordinary feats of strength, but as the simple, responsible act of wearing a mask, making the concept accessible to everyone. The comic-book aesthetic reinforces the "hero" theme, making the message engaging and memorable. The direct call to action, "PUT ON YOUR MASK AND SAVE LIVES. #BEAHERO," is clear, concise, and empowering, turning a health recommendation into an aspirational behavior. It's a brilliant example of using cultural references to drive behavioral change positively.

Câmara Municipal de João Pessoa: Stay Well, Stay Home – The Numbers of Resilience

• What’s happening: This ad features a triptych of images, each showing house numbers or similar numerical displays, with associated captions. The first image shows "101" with the caption "movies watched." The second displays "9098" with "hours closer to family." The third, "1000," is captioned "lives saved by staying at home." On the right side, there's a comforting message in English: "NOT ALL DAYS ARE GOING TO BE GOOD, BUT THERE WILL ALWAYS BE SOMETHING GOOD IN EACH DAY." Below this, a graphic with a house and heart symbol carries the core message: "STAY WELL STAY HOME." The ad concludes with the logo for "CÂMARA MUNICIPAL DE JOÃO PESSOA" (João Pessoa City Council), indicating it's a public service announcement.

• Why it’s awesome: This ad is a brilliant and empathetic response to the challenges of prolonged periods of staying at home. Instead of focusing on restrictions, it re-frames the experience by highlighting the positive outcomes and contributions. By quantifying activities like "movies watched" and "hours closer to family," it makes the time spent at home feel productive and valuable on a personal level. Most powerfully, associating "1000" with "lives saved by staying at home" provides a tangible and impactful measure of the collective good achieved through individual actions. The comforting message on the right offers emotional support, acknowledging the difficulty while promoting optimism. This ad effectively encourages continued adherence to public health guidelines by appealing to both personal well-being and civic responsibility, all presented in a visually engaging and hopeful manner.

Ronseal: The Never-Ending Fence

• What’s happening: This Ronseal ad features a wooden fence constructed into the shape of an infinity symbol, floating against a simple teal background. At the bottom of the ad, a small tub of "Ronseal Fence Life" wood treatment is visible. Above the product, text reads: "AVOID JOBS GOING ON & ON & ON & ON."

• Why it’s awesome: This ad is incredibly clever and visually striking in its simplicity. The infinity symbol crafted from a fence immediately communicates the tedious, never-ending nature of outdoor maintenance jobs. This visual metaphor perfectly sets up the problem that Ronseal's product aims to solve. The accompanying text, "AVOID JOBS GOING ON & ON & ON & ON," humorously emphasizes this pain point. By presenting the product as the solution to this perpetual task, the ad effectively positions Ronseal Fence Life as a product that offers long-lasting protection, thereby saving time and effort for the consumer. It's a highly effective way to convey a key product benefit with minimal text and maximum visual impact, perfectly embodying Ronseal's straightforward "Does exactly what it says on the tin" brand philosophy.

That’s a wrap! We hope these bold, fun, and inspiring ads gave you your daily dose of creative energy. See you soon for some more best-in-class marketing goodies!