Sweaty Euphoric Techno Morning

Satan 'wouldn't recommend,' Porches premium positioning and more.

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The Swipe
January 08, 2025

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Uno

  • What is the ad: Billboard showing playlist transition from ‘6am in the nightclub’ to ‘6am at the run club’ with a ‘sweaty euphoric techno’ playlist bridging both.

  • Why is it awesome: Contextual targeting meets behavioral insight—uses shared experience of music's role in different activities to create relatability while highlighting platform versatility.

Due

  • What is the ad: Subway ad for Bible App showing a zero-star review from Satan with ‘Would not recommend’ tagline.

  • Why is it awesome: Reverse psychology marketing using antagonist endorsement—transforms potential negative into positive while injecting humor into traditionally serious category.

Tre

  • What is the ad: Classic green Porsche 911 with simple headline ‘Staring is rude’ followed by ‘Unless it's a 911’ tagline.

  • Why is it awesome: Premium positioning through exclusivity principle—acknowledges and validates consumer behavior (staring) while reinforcing product's exceptional status.

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Quattro

  • What is the ad: Photo of guilty-looking dog on destroyed couch with torn cushions, showing low IKEA price tag for replacement cushions.

  • Why is it awesome: Situational marketing that turns common pain point into purchase trigger. The ad uses relatable pet owner scenario to position product affordability as solution.

Cincque

  • What is the ad: Progressive product visualization showing three consumption levels: ‘Reset’ (1 can), ‘Elevation’ (2 cans), and ‘Bliss’ (3 cans) with escalating effect descriptions.

  • Why is it awesome: Benefit laddering technique that creates clear value progression—uses visual hierarchy to guide consumer through increasing product engagement levels.

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